🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You’re experiencing brand confusion across multiple product lines
- Your current brand structure isn’t supporting business growth and expansion
- You need to clarify brand relationships and positioning for different market segments
- You’re planning a merger, acquisition, or significant brand portfolio restructuring
- Your brand architecture is hindering customer understanding and brand loyalty
The prompt
Develop a brand architecture strategy for <business> with <number> product lines including <product lines>. Recommend an appropriate architecture model (monolithic, endorsed, hybrid, or house of brands) that supports our business objectives of <business objectives> while maintaining brand clarity for <target audiences>. Include naming conventions, visual identity guidelines, and transition recommendations from our current structure of <current structure>.
How to customize
Variables
Description
Variables
businessDescription
Enter the name of your company or primary brandVariables
numberDescription
Total count of product lines in your current portfolioVariables
product linesDescription
List the specific product lines, product categories, or brands you manageVariables
business objectivesDescription
Describe your strategic goals (e.g., market expansion, customer segmentation, scalability)Variables
target audiencesDescription
Detail the key customer segments you're targetingVariables
current structureDescription
Explain your existing brand architecture and organizational approach to branding
Example Output
Brand Architecture Strategy for Urban Fitness Co.
Current Situation: Urban Fitness Co. is a fitness technology company with four distinct product lines: premium fitness trackers, budget-friendly wearables, corporate wellness solutions, and a fitness community mobile app.
Recommended Architecture Model: Endorsed Hybrid Brand Architecture
Rationale:
- Maintains a strong master brand (Urban Fitness Co.) while allowing sub-brands to have distinct positioning
- Enables clear differentiation between product lines
- Supports cross-brand marketing and customer loyalty
- Provides flexibility for future product expansion
Brand Architecture Recommendations:
- Master Brand: Urban Fitness Co.
- Overarching brand promise: “Empowering personal wellness through innovative technology”
- Sub-Brands:
- Urban Pro (Premium Fitness Trackers): “Professional-grade performance tracking”
- Urban Lite (Budget Wearables): “Accessible wellness technology”
- Urban Connect (Corporate Wellness): “Enterprise health optimization”
- Urban Community (Mobile App): “Your digital fitness ecosystem”
Naming Convention:
- Prefix all sub-brands with “Urban”
- Maintain consistent typography and color palette
- Use consistent iconography that links back to master brand
Visual Identity Guidelines:
- Core color palette: Primary blue, secondary gray, accent orange
- Consistent logo treatment with Urban Fitness Co. as the foundational element
- Unified design language across all product interfaces and marketing materials
Transition Strategy:
- 12-month phased rollout of new brand architecture
- Gradual brand messaging alignment
- Customer communication plan to explain brand relationships
- Update all digital and physical brand touchpoints
Pro tips
- Conduct thorough customer research before finalizing your brand architecture
- Ensure your brand strategy allows for future flexibility and innovation
- Create clear internal guidelines to maintain brand consistency
- Regularly audit and refine your brand architecture as your business evolves
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