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Brandi Lafontaine
Company
TogetherWith
Location
Victoria, British Columbia, Canada
Bio
Innovation, analysis, & critical thinking leveraging strong technical skills have been the pillars of my success. Working with exceptional leaders and peers has allowed me to understand what it takes to make a difference and contribute to a fun and dynamic environment. I am continuously looking for opportunities for growth and development.
Innovation, analysis, & critical thinking leveraging...
description
We are an employee-owned agency creating brave work with contrast. Louisville | Buenos Aires | Miami | Toronto
We are an employee-owned agency creating...
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Actionable Takeaways
Data Is the Foundation of Everything:
Brandi's background in algorithmic data — not marketing — is TogetherWith's secret weapon. Data creates a common thread through every aspect of the business, from strategy through storytelling through campaign measurement.
Collapse the Silos:
Most agencies force clients to stitch together strategy, consulting, and creative from separate providers. TogetherWith brings it all into one cohesive mission, eliminating the gaps where value gets lost in translation.
Cross-Industry Learning Is a Product:
Working across restaurants, healthcare, automotive, and technology means TogetherWith can import what's working in one sector and apply it to another. That cross-pollination is a genuine, differentiable value proposition — not just a positioning claim.
"Compelling Events" as a Lead Gen Methodology:
Rather than spray-and-pray outreach, TogetherWith targets companies in motion: just received funding, recent merger, new office, new territory. These signals indicate growth and urgency — and require fast, focused attention.
Employee Ownership Changes Everything:
When employees own equity, they act like owners. Brandi notes that many team members own more of TogetherWith than she does — and that's by design. Accountability isn't enforced; it's built into the structure.
AI Adoption Needs a Culture Strategy, Not Just a Tech Strategy:
The TogetherWith AI journey began as a grassroots internal podcast, grew into a council, and became a bi-weekly optional showcase attended by at least a third of the company. It didn't start with a mandate; it started with curiosity — and spread through demonstration.
Tie AI Efficiency to Employee Wallets:
Profit sharing tied to AI-driven efficiency removes existential fear. When automation saves time and money, that saving flows back to the team. Employees stop asking "will AI replace me?" and start asking "how can I find more efficiencies?"
Remote Workers Feeling More Connected Is a Signal Worth Acting On:
In roundtables with every employee, Brandi discovered remote team members felt more connected than in-office counterparts. The response: don't assume the office is winning. Take in the data like a machine learning loop and adjust.
Conversation Highlights
Brandi LaFontaine, CEO of TogetherWith, didn’t come from marketing — she came from data. After years helping Canadian aviation and enterprise companies extract algorithmic value from their data, she landed at the helm of an employee-owned agency that’s quietly rewriting the rules of what an agency can be. In this episode, Brandi breaks down TogetherWith’s model: collapsing the silos between strategy, Big Four consulting, and creative into one cohesive storytelling mission. She shares how they’re using AI not as a buzzword but as a genuine cultural engine — backed by profit sharing, internal showcases, and an innovation council. From JOMO campaigns for Jeep in Buenos Aires to winning a Webby Award for a VR takeover of the Met, this is a conversation about brave work, brave culture, and why the CEO who wants her team to be poached is the CEO who keeps them longest.
Topics Discussed
- Why Brandi’s data background — not marketing — gives TogetherWith a unique edge
- The TogetherWith model: collapsing strategy, consulting, and creative into a unified storytelling mission
- Cross-industry advantage: from restaurants to healthcare to automotive technology
- 35-year client relationships — and what makes them possible
- “Compelling events” lead generation methodology: targeting companies in motion
- Americas expansion: Canada, US, Argentina, and the new Miami office
- Going to Cannes with Little Black Book
- Employee-owned structure and what it means for culture and accountability
- How TogetherWith’s AI adoption went from a grassroots internal podcast to a company-wide innovation showcase
- Profit sharing tied to AI efficiency gains — and why it removes fear
- Campaign highlights: JOMO for Jeep, Maní King Manisero, Encoded’s Webby-winning Met VR takeover, Longhorn Steakhouse
- Remote workers who feel more connected than the in-office team — and what that revealed
- 2026 goals: continuing trajectory and expanding client impact
