Social Media Policy and Guidelines

BELLA BOTANICALS SOCIAL MEDIA POLICY & GUIDELINES

INTRODUCTION

This document outlines the social media policy and guidelines for Bella Botanicals and applies to corporate social media accounts and employee personal accounts when referencing our brand. These guidelines ensure consistent brand representation while empowering authentic engagement that reflects our values of sustainability, transparency, and inclusivity.

CORPORATE SOCIAL MEDIA MANAGEMENT

Brand Voice & Content Standards

• All content must reflect our warm, educational, and approachable brand voice
• Visual content must adhere to our brand style guide (natural lighting, earth-toned palette, authentic representation)
• Claims about product benefits must be substantiated and comply with FTC guidelines
• Environmental claims must be specific, verifiable, and avoid greenwashing

Content Approval Process

• Routine content: Approval by Social Media Manager
• Campaign content: Approval by Marketing Director
• Product claims/benefits: Review by Legal Department
• Crisis response: CEO or Communications Director approval

Platform-Specific Guidelines

[Detailed guidelines for Instagram, TikTok, Facebook, Pinterest, and LinkedIn with engagement best practices]

Crisis Management Protocol

1. Identification & Assessment
   • Monitor mentions using Sprout Social alerts
   • Classify severity (Level 1-3)
   • Notify appropriate response team members
2. Response Framework
   • Level 1 (Minor): Social Media Manager responds within 2 hours
   • Level 2 (Moderate): Communications Director develops response within 1 hour
   • Level 3 (Severe): Executive team notification, holding statement within 30 minutes
3. Example Scenarios:
   • Product safety concern: Acknowledge comment, move to private channel, engage relevant departments
   • Misinformation about ingredients: Correct with factual information and educational content
   • Negative influencer experience: Respond privately, resolve issue, document for process improvement

EMPLOYEE ADVOCACY GUIDELINES

Personal Account Guidelines

• Disclose employment relationship when discussing Bella Botanicals products (#TeamBella or “I work at Bella Botanicals”)
• Clearly distinguish personal opinions from official company positions
• Never share confidential information (upcoming launches, financial data, internal challenges)
• Obtain permission before sharing photos from company events showing other employees

Encouraged Behaviors

• Sharing official company posts and content
• Sharing personal, authentic experiences with our products
• Highlighting workplace culture that demonstrates our values
• Participating in industry conversations relevant to sustainability and clean beauty

Restricted Activities

• Making product claims beyond approved marketing language
• Responding to negative comments about the brand without coordination with Social Media team
• Sharing unannounced products or features
• Commenting on regulatory matters or competitor practices

Sensitive Topics Management

Special care must be taken when addressing:

1. Environmental Claims
   • Only share approved sustainability messaging
   • Avoid absolute terms like “completely sustainable” or “zero impact”
   • Direct detailed questions to Customer Service or Sustainability team
2. Animal Testing Policies
   • Use only approved messaging about our cruelty-free status
   • Direct questions about ingredient sourcing to official resources
   • Do not speculate about testing requirements in international markets
3. Example Scenario: When asked if our products are “100% natural,” employees should:
   • Avoid absolute claims
   • Acceptable response: “While we prioritize botanical ingredients, we believe in transparency about our full formulations. Our website provides complete ingredient lists for all products, highlighting our commitment to clean, sustainably-sourced ingredients while avoiding our restricted ingredients list.”

COMPLIANCE & LEGAL CONSIDERATIONS

Intellectual Property

• Only use approved brand assets from the digital asset management system
• Credit photographers, designers, and content creators according to agreements
• Obtain permission before sharing user-generated content

FTC Disclosure Requirements

• Clearly disclose material connections (#ad, #sponsored, #BellaEmployee)
• Ensure influencer partners use proper disclosure in all brand-related content
• Review and update disclosure practices quarterly to maintain compliance

Privacy Protection

• Never share customer information without explicit permission
• Obtain signed releases for customer testimonials or images
• Respect copyright and privacy laws when sharing user content

IMPLEMENTATION & SUPPORT

• Annual training required for all employees with social media access
• Quarterly updates to reflect platform changes and regulatory developments
• Social Media Review Committee available for guidance on uncertain situations
• Questions about this policy should be directed to socialmedia@bellabotanicals.com