💰 Refer us a customer, Earn $2,000 💰
use this prompt when:
- You need to evaluate the effectiveness of your existing content strategy and identify opportunities for improvement
- Your content isn’t generating the expected engagement, conversions, or sales across your customer journey
- You’re planning your content calendar for the upcoming quarter or year and need data-driven direction
- You’ve noticed competitors gaining traction with specific content types or topics that you haven’t covered
- You’re reallocating marketing resources and need to prioritize high-impact content initiatives
The prompt
Conduct a content audit and gap analysis for <business name>‘s existing content across <content channels>. Evaluate each content asset for performance, relevance, accuracy, SEO value, and alignment with current business objectives. Identify content gaps related to buyer journey stages, audience segments, topics, formats, and keyword opportunities. Provide specific recommendations for content to create, update, repurpose, or retire, with priority focus on addressing the gap in content for <specific gap area> to support our goal to <specific goal>.
How to customize
Variables
Description
Variables
business nameDescription
Enter your consumer brand's name.Variables
content channelsDescription
List the specific platforms where your content appears (e.g., website blog, Instagram, YouTube, email newsletters, product pages).Variables
specific gap areaDescription
Identify the particular area where you suspect content is lacking or underperforming (e.g., middle-of-funnel consideration content, sustainability storytelling, product education videos).Variables
specific goalDescription
Define the concrete business objective you're trying to achieve (e.g., increase conversion rate by 15%, improve average order value, boost retention rate among first-time customers).
Example Output
Content Audit & Gap Analysis for Bloom Skincare
Current Content Performance Overview: Your content ecosystem shows strong performance at the awareness stage, particularly through Instagram lifestyle content and top-of-funnel blog posts about skincare basics. However, metrics reveal significant drop-offs in engagement at the consideration and decision stages of the buyer journey.
Top Performing Content:
- Instagram tutorial reels (avg. 45K views, 2.2K saves)
- “Skincare Ingredients 101” blog series (avg. time on page: 3:45)
- Email welcome sequence (42% open rate, 12% click-through)
Underperforming Content:
- Product comparison guides (high bounce rate of 78%)
- Customer testimonial videos (low completion rate of 22%)
- Ingredient spotlight emails (open rates declining 5% month-over-month)
Content Gap Analysis:
- Buyer Journey Gaps:
- Strong awareness content but weak consideration and decision-stage content
- Missing re-engagement content for cart abandoners
- Limited retention content for post-purchase nurturing
- Audience Segment Gaps:
- Minimal content targeting the identified “eco-conscious consumer” segment
- No dedicated content for male skincare audience (13% of your customers)
- Limited content addressing specific skin concerns (rosacea, mature skin)
- Format Gaps:
- Lack of interactive content (quizzes, assessments, tools)
- No video demonstrations for product application techniques
- Limited user-generated content showcasing results
- Topic & Keyword Gaps:
- Missing content around “clean beauty certification” (1.2K monthly searches)
- No content targeting “skincare routines for sensitive skin” (3.5K monthly searches)
- Limited educational content explaining proprietary ingredients
Recommendations:
- Create Priority (to address eco-conscious consumer segment gap):
- Develop a sustainability story section for the website highlighting packaging initiatives
- Create an “Ethical Ingredient Sourcing” video series
- Launch an interactive “Environmental Impact Calculator” to demonstrate product benefits
- Develop comparison content showing your sustainable practices vs. conventional brands
- Update:
- Refresh product pages with more specific benefit statements and application videos
- Update SEO metadata on all blog posts targeting “clean beauty” keywords
- Enhance customer testimonials with before/after imagery and specific results data
- Repurpose:
- Transform top-performing Instagram tutorials into dedicated product pages
- Convert ingredient blog posts into short-form video content
- Develop existing customer reviews into expanded case studies
- Retire:
- Remove outdated promotional campaign pages from Winter 2023
- Archive blog posts about discontinued products
- Eliminate duplicate content across the website (consolidate similar topic posts)
Implementation Roadmap:
- Immediate (1-30 days): Update existing product pages and SEO metadata
- Short-term (30-60 days): Create sustainability storytelling content and update customer testimonials
- Medium-term (60-90 days): Develop interactive tools and video content
- Long-term (90+ days): Implement comprehensive content for new audience segments
Pro tips
- Begin with a quantitative analysis of content performance metrics before making subjective evaluations about what’s working and what isn’t
- Create a comprehensive content inventory spreadsheet that maps each content piece to buyer journey stages and audience segments to clearly visualize gaps
- When analyzing competitors’ content, focus not just on topics they cover but on formats that generate the most engagement for them
- Consider the “content velocity” needed for each channel — some platforms require higher frequency but lower production value, while others reward depth and quality over quantity
Related Prompts
Have Feedback?
Leave your feedback for how the prompt works for you and how it could be improved.