The Agency Fiverr Bought, Then She Bought Back

SLT Consulting’s early years were defined by taking any client they could get. The shift happened when Sharon’s team realized that focusing on e-commerce brands in fashion, beauty, and lifestyle gave them a “recipe” — proven processes and strategies they could apply reliably. Today, Sharon says: if were to take on any fashion brand or skincare brand right now, we would be able to plug in exactly what they needed because we have a recipe that we’ve proven out. Breadth doesn’t produce that certainty; depth does.

Sharon’s most direct advice for anyone thinking about building a business with acquisition potential: be profitable, point blank. Fiverr wasn’t looking for a struggling business to fix. They found a profitable, growing agency that served the same types of clients they served on their platform — SMBs and startups — with a freelancer-based operating model that aligned with Fiverr’s core identity. Shared strategic vision was the second criterion. Performance came first.

Sharon trains her entire client service team using the philosophy in “Unreasonable Hospitality” by Will Guidara, former GM of 11 Madison Park. The thesis from the book: knowing your customer intimately and acting on that knowledge — even in small, unexpected ways — creates loyalty that compounds. Sharon’s version: every touchpoint a client has with SLTC, from a campaign update to an onboarding email, is an opportunity to show them they are truly understood.

Sharon’s example of applying e-commerce flash-sale logic to a shoe-shining business makes the deeper point: the same strategic frameworks that work for a $50M fashion brand work for a local service business when they’re delivered with personal context. A Sunday afternoon text before someone’s Monday appointment — personalized to what you know about them — is worth more than a hundred generic discount codes. The tactic is not novel; the personalization is the edge.

SLTC was built before COVID on a model where team members could work any combination of days as long as they met client deliverables and were available for calls. This flexible structure allowed Sharon to hire senior talent — people who had worked at Unilever, competitors to P&G, large global agencies — who wanted autonomy over their schedules. Clients get that caliber of expertise at a fraction of the price of a McKinsey or McCann Erickson retainer.

Sharon notes that GEO — generative engine optimization, making your brand visible inside AI search results — has become a significant part of what SLTC now does for clients. As consumers increasingly use AI tools as search engines and recommendation engines, appearing inside those results is becoming as important as ranking on Google. SLTC is already integrating this into their full digital marketing offering alongside traditional SEO, paid media, and email.