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Kristen Bryant Smith
Company
Help Scout
Location
Boston, Massachusetts, United States
Bio
I'm on the never-ending journey to make B2B marketing fun. I currently lead the Marketing Team (Content, Creative, Partner Marketing, Demand Gen) at Help Scout. Help Scout's customer support platform offers the tools and tech teams need delight their customers.
I'm on the never-ending journey to...
description
Help Scout is the support platform that helps 12,000+ businesses delight and retain more customers across all their support channels. On LinkedIn, you’ll find everything we’re learning along the way—from front-line customer service insights to tips on customer-first culture, with some laughs sprinkled in for good measure. Hit follow to join thousands of support pros and leaders at customer-centric brands who are learning, sharing, and growing together.
Help Scout is the support platform...
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Actionable Takeaways
Conversation Highlights
In this episode of The Remote CMO, Kristen Bryant Smith, VP of Marketing at Help Scout, shares her experiences in leading a remote marketing team for a customer support software company. Kristen discusses Help Scout’s customer-centric approach, the importance of maintaining a strong culture in remote teams, and how her team fosters innovation while delivering a seamless customer experience.
Key Topics Discussed:
- Help Scout’s customer-centric marketing approach in a remote-first environment.
- Building a strong, unified culture across a fully remote marketing team.
- Aligning marketing efforts with customer success to enhance overall brand value.
- The importance of collaboration between marketing and customer support teams.
- Strategies for maintaining productivity and creativity in a distributed team.
- Challenges in managing cross-functional teams remotely and how to overcome them.
- Fostering innovation within a customer-first mindset in remote marketing operations.
