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Content Marketing

Video Content Strategy

use this prompt when:

  • You need to develop or refresh your brand’s video content approach across multiple platforms
  • Your current video efforts lack strategic direction or cohesive messaging
  • You’re seeking to establish thought leadership in your industry through visual storytelling
  • You want to address specific knowledge gaps in your market through educational content
  • You need to optimize your video content for different platforms and audience engagement metrics

The prompt

Create a comprehensive video content strategy for <business name> to engage <target audience> across <distribution platforms>. Include video content pillars, format recommendations (explainers, testimonials, demos, thought leadership, etc.), production guidelines, distribution approach, and optimization techniques for each platform. Develop specific video series concepts aligned with our marketing objectives of <marketing objectives> and audience interests, with special focus on addressing the knowledge gap around <knowledge gap> through our unique perspective on <unique perspective>.

Copy prompt

How to customize

Video Content Strategy
Variables
Description
Variables
business name
Description
Enter your brand name or the specific product line that needs a video strategy.
Variables
target audience
Description
Define your primary audience segments with relevant demographics, psychographics, and behavioral characteristics.
Variables
distribution platforms
Description
List the specific video platforms where your audience is active (YouTube, TikTok, Instagram, LinkedIn, etc.).
Variables
marketing objectives
Description
Outline your specific goals such as brand awareness, lead generation, customer education, or sales conversion.
Variables
knowledge gap
Description
Identify the specific information, skills, or understanding your audience lacks that your expertise can address.
Variables
unique perspective
Description
Articulate your brand's distinctive viewpoint, methodology, or approach that differentiates you from competitors.

Example Output

Video Content Strategy for Bloom Skincare

 

Strategic Overview

Based on analysis of Bloom Skincare’s target audience (environmentally-conscious millennials and Gen Z consumers interested in clean beauty), we’ve developed a video strategy focused on transparency, education, and authentic storytelling across YouTube, Instagram, and TikTok. The strategy aligns with your marketing objectives of increasing brand awareness, establishing thought leadership in clean beauty, and driving a 30% increase in engagement with your product education content.

 

Content Pillars

  1. Ingredient Spotlight – Educational content demystifying skincare ingredients
  2. Sustainable Beauty Practices – Practical guides for eco-conscious beauty routines
  3. Behind the Formulation – Transparent look at product development process
  4. Community Stories – User testimonials and transformations
  5. Expert Conversations – Interviews with dermatologists and sustainability experts

 

Format Recommendations by Platform

YouTube

  • Long-form (8-12 min) educational content including ingredient deep-dives
  • Mid-length (4-6 min) expert interviews and panel discussions
  • Product demos with before/after results (3-5 min)
  • Monthly live Q&A sessions with your formulation team

 

Instagram

  • 60-90 second Reels highlighting single ingredient benefits
  • Story series walking through daily routines
  • IGTV for abbreviated expert interviews (3-5 min)
  • Carousel posts that convert into short educational videos

 

TikTok

  • 15-30 second myth-busting content
  • Quick before/after transformations
  • Trending sound integrations with ingredient education
  • Behind-the-scenes glimpses of sustainable manufacturing

 

Video Series Concepts

“Ingredient Intelligence” (YouTube Series)

  • Monthly 10-minute episodes exploring a misunderstood skincare ingredient
  • Format: Expert interview + visual explainers + application demonstrations
  • Call-to-action: Direct viewers to detailed ingredient glossary on website

 

“60-Second Sustainability” (Instagram/TikTok Series)

  • Weekly quick tips for reducing beauty routine environmental impact
  • Format: Fast-paced, visually engaging demonstrations with text overlays
  • Call-to-action: Product-specific sustainable usage tips

 

“Formulation Fridays” (Live Series)

  • Bi-weekly behind-the-scenes with your formulation team
  • Format: Lab tours, work-in-progress formulations, testing processes
  • Call-to-action: Pre-launch waitlist signups

 

Production Guidelines

  • Visual Aesthetic: Bright, clean imagery with natural lighting
  • Brand Elements: Consistent intro/outro animations (5 seconds max)
  • Text Overlay Guidelines: Sans-serif fonts, centered key facts in brand colors
  • Music: Acoustic, upbeat tracks for product content; calming instrumental for educational content
  • Filming Equipment: Minimum 4K for YouTube, ring lights for consistent lighting across all creator content

 

Distribution & Optimization Strategy

Cross-Platform Publishing Calendar

  • YouTube anchor content (1x weekly, Tuesday 3PM EST)
  • Instagram derivative content (3x weekly, M/W/F 12PM EST)
  • TikTok adaptations (Daily, 7PM EST)

 

Platform-Specific Optimization

  • YouTube: Comprehensive SEO-optimized descriptions focused on “natural skincare ingredients” and “sustainable beauty” keywords, custom thumbnails with close-up ingredient imagery
  • Instagram: 5-7 hashtags per post combining trending beauty tags with niche sustainability tags, collaboration with micro-influencers for content amplification
  • TikTok: Leverage trending sounds while maintaining educational integrity, participate in relevant challenges with educational twists

 

Measurement Framework

  • Awareness Metrics: View counts, reach, follower growth
  • Engagement Metrics: Watch time, completion rate, shares, saves
  • Conversion Metrics: Click-through to ingredient glossary, product page visits
  • Community Metrics: Comment sentiment analysis, UGC volume

 

Addressing Knowledge Gaps

The strategy specifically targets the identified knowledge gap around “synthetic vs. natural ingredients” by creating accessible, science-based content that avoids fearmongering while highlighting your unique perspective on “ingredient transparency regardless of source.” This approach differentiates from competitors who simply vilify synthetic ingredients without nuance.

Pro tips

Video Content Strategy
  • Create modular content that can be repurposed across platforms — film once, distribute multiple ways with platform-specific edits
  • Develop a distinctive visual style guide for your video content that makes it immediately recognizable even without sound
  • Batch-produce related videos to maintain consistent quality and messaging while improving production efficiency
  • Always include captions and text overlays to make your content accessible and engage viewers who watch without sound (up to 85% on mobile)

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