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Copywriting

Testimonial Request and Framing

use this prompt when:

  • You need authentic customer stories to build credibility for your consumer brand
  • You’re preparing marketing materials and want to showcase real customer experiences
  • You’ve achieved notable customer success stories but haven’t captured them effectively
  • You’re launching a new product or expanding to new markets and need social proof
  • You want to enhance your website, social media, or sales materials with persuasive customer testimonials

The prompt

Craft <number> testimonial request messages to send to satisfied customers of our <product/service> who have experienced <specific positive outcome>. Each request should be personalized, concise, make responding easy, and guide customers to address specific aspects of their experience including <desired testimonial elements>. Then, create testimonial framing templates that present these customer stories effectively for use in <marketing channels>, highlighting the customer’s challenge of <customer challenge>, our solution’s impact, and specific results while maintaining authenticity. Include guidance on testimonial length, structure, and accompanying visual elements.

How to customize

Testimonial Request and Framing
Variables
Description
Variables
number
Description
Specify how many different testimonial request messages you need (typically 3-5 to test different approaches)
Variables
product/service
Description
Enter your specific product or service that customers have used successfully
Variables
specific positive outcome
Description
Define the concrete results or improvements your customers have experienced (e.g., "reduced their morning routine by 15 minutes" or "transformed their skin in 30 days")
Variables
desired testimonial elements
Description
List the specific aspects you want customers to address (e.g., initial skepticism, standout features, emotional benefits, specific results)
Variables
marketing channels
Description
Specify where you'll use these testimonials (website, social media, packaging, retail displays, email campaigns)
Variables
customer challenge
Description
Describe the common problem or pain point your customers faced before using your product

Example Output

Testimonial Request Messages for GLOW Skincare’s Advanced Hydration Serum

 

Request 1: Personal Touchpoint Subject: Jane, we’d love to share your GLOW story!

Hi Jane,

Sarah from GLOW Skincare here. I noticed you’ve been using our Advanced Hydration Serum for over 3 months now and recently reordered — that’s fantastic!

Would you be willing to share your experience in a quick testimonial? We’re especially interested in hearing about how the serum has helped with your previously mentioned dry skin concerns.

Simply reply to this email with your thoughts on:

  • What skin issues you were dealing with before
  • What made you try our serum
  • The changes you’ve noticed in your skin
  • Your favorite thing about the product

 

This would take just 5 minutes of your time but would be incredibly valuable for other people dealing with similar skin concerns.

As a thank you, we’d love to send you a complimentary travel-size of our new Vitamin C Booster (launching next month!).

Thanks for considering, Sarah at GLOW

 

Request 2: Quick and Easy Option Subject: Your GLOW transformation — can you share in 2 minutes?

Hey Alex,

Quick question — would you be willing to share your experience with our Advanced Hydration Serum? We’ve noticed you’ve become one of our regular customers, and feedback from people like you is our most valuable asset.

To make it super easy, just answer these three questions:

  1. What was your skin like before using GLOW?
  2. What specific improvements have you seen?
  3. Who would you recommend this product to?

 

You can reply directly to this email or use our simple feedback form [link].

As a token of our appreciation, we’ll extend your GLOW Rewards status to VIP level, giving you early access to our summer collection.

Thanks so much! The GLOW Team

 

Request 3: Social Media Focused Subject: Your GLOW transformation could inspire others!

Hi Taylor,

We noticed your comment about “finally finding something that works” on our Instagram post last week. That made our day!

Would you consider sharing your GLOW journey in a brief testimonial? We’d love to feature your experience with our Advanced Hydration Serum to help others who might be struggling with similar skin concerns.

If you’re comfortable, we’d love to know:

  • Your skincare struggle before finding GLOW
  • How long it took to see results
  • The specific improvements you’ve noticed
  • How our serum fits into your routine

 

If you’re willing to share a before/after photo, we’d be thrilled to feature your transformation (with your permission) and would send you our complete Hydration Collection ($125 value) as a thank you.

No pressure at all — but your story could be exactly what someone else needs to hear.

Gratefully, Jamie at GLOW

 

Testimonial Framing Templates

 

Website Product Page Template [Customer Photo: Natural, unfiltered image showing genuine results]

 

Before GLOW, I tried everything for my [customer challenge: extremely dehydrated skin]. After just 3 weeks with the Advanced Hydration Serum, my skin completely transformed. My makeup applies smoothly and I’ve received so many compliments on my natural glow. This is the only product that’s actually delivered lasting hydration for me.

 

– [Customer Name], [Location] [Optional: Brief customer descriptor that builds relatability, e.g., “Mother of two” or “Fitness instructor”]

Recommended length: 50-75 words that highlight the transformation journey

 

Social Media Carousel Template

[Slide 1: Customer photo or quote on branded background] “I was skeptical about GLOW’s claims after trying so many products that failed me…”

 

[Slide 2: Problem statement] “[Customer challenge: My combination skin was impossible — oily T-zone but flaky dry patches that no moisturizer could fix]”

 

[Slide 3: Solution introduction] “Three weeks into using GLOW’s Advanced Hydration Serum…”

 

[Slide 4: Results with specific details] “My skin is balanced for the first time. No more midday shine or dry patches. I’ve stopped using foundation completely!”

 

[Slide 5: Call to action with product image] Experience your own transformation at glowskincare.com

 

Visual guidance: Use consistent brand colors, authentic unfiltered customer photos if available, and maintain a clean, minimalist aesthetic that keeps focus on the testimonial

Email Campaign Template [Header: Customer before/after images or lifestyle shot]

 

[Customer Name]’s GLOW Story

 

The Challenge: [2-3 sentences describing customer challenge in detail, e.g., “After moving to a drier climate, Taylor’s skin became increasingly dehydrated. Despite trying premium moisturizers and drinking more water, her skin remained tight, flaky, and makeup would cling to dry patches.”]

 

The GLOW Solution: [1-2 sentences about how they discovered and used the product, e.g., “After researching serums with hyaluronic acid, Taylor decided to try our Advanced Hydration Serum, applying it morning and night before moisturizer.”]

 

The Transformation: [3-4 sentences with specific results and emotional benefits, e.g., “Within two weeks, Taylor noticed her skin retained moisture throughout the day. After a month, the flaky patches disappeared completely. Now, six months later, she uses less makeup and receives compliments on her skin’s natural glow. Most importantly, she no longer feels self-conscious about her skin.”]

 

In Her Own Words: [Direct quote from the customer that captures the emotional impact, e.g., “GLOW didn’t just fix my dry skin — it restored my confidence. For the first time in years, I’m comfortable going makeup-free.”]

[Product recommendation button]

Length guidance: Keep the entire testimonial under 200 words, focusing on specificity and emotional transformation

Pro tips

Testimonial Request and Framing
  1. Time your testimonial requests strategically — reach out when customers are experiencing peak satisfaction, such as after a reorder or positive social media engagement
  2. For consumer brands, visual elements are crucial — provide clear guidance on the type of photos that work best (natural lighting, unfiltered) and make photo sharing simple
  3. Frame testimonials to tell a complete story (problem, solution, result) rather than just sharing positive comments, as this creates more powerful and persuasive marketing materials
  4. Test different incentives for testimonial sharing — from product samples to loyalty points — to discover what motivates your specific customer base to share their experiences

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