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SEO & SEM

Technical SEO Audit Template

use this prompt when:

  • Your website’s organic search traffic has plateaued or declined despite ongoing content efforts
  • You’re planning a website redesign or migration and need to establish baseline performance metrics
  • Your website is experiencing technical issues like slow loading times or mobile rendering problems
  • Your competitors are outranking you for your core keywords despite comparable content quality
  • You need to identify and prioritize technical improvements that will have the greatest impact on your search visibility

The prompt

Create a comprehensive technical SEO audit template for <business name>‘s <website type/platform> that systematically identifies and prioritizes issues affecting search performance. Develop detailed audit sections covering crawlability, indexation, site architecture, mobile optimization, page speed, structured data, international SEO considerations, and security elements. For each section, include specific checks, evaluation criteria, severity classifications, and recommended solutions aligned with our technical environment. Provide implementation guidance for our development team using <CMS/development stack>, issue prioritization frameworks based on impact and resource requirements, and monitoring protocols to prevent regression. Focus particularly on addressing our known technical challenges with <specific technical challenges> that are currently limiting our visibility for <target keywords/pages>.

Copy prompt

How to customize

Technical SEO Audit Template
Variables
Description
Variables
business name
Description
Enter your company or brand name to personalize the audit recommendations.
Variables
website type/platform
Description
Specify your website type (e-commerce, informational, lead generation) and platform (Shopify, WordPress, custom build, etc.).
Variables
CMS/development stack
Description
Detail your content management system and technical environment (WordPress, Shopify, React, PHP, etc.).
Variables
specific technical challenges
Description
List known technical issues you're facing (e.g., slow page load times, mobile rendering issues, duplicate content problems).
Variables
target keywords/pages
Description
Identify your most important keywords or specific pages that need visibility improvement.

Example Output

TECHNICAL SEO AUDIT TEMPLATE: GLOW BOTANICALS

 

Custom Shopify E-commerce Platform

EXECUTIVE SUMMARY This technical SEO audit identifies 27 issues affecting Glow Botanicals’ search performance, with 8 critical issues requiring immediate attention. Primary concerns include mobile page speed, product page indexation issues, and improper canonical implementation. Addressing these issues could potentially increase organic visibility by 30-40% for primary skincare product keywords.

 

  1. CRAWLABILITY & INDEXATION AUDIT

 

Priority Level: CRITICAL

Findings:

  • Robots.txt incorrectly blocking product collection paths (/collections/*)
  • 404 errors on 23 high-value product pages previously ranking in top positions
  • Duplicate content issues with product variants creating multiple URLs for same content
  • 40% of product pages not appearing in Google index despite being valuable content

 

Recommended Solutions:

  1. Update robots.txt to allow /collections/* paths while maintaining blocks on filter/sorting parameters
  2. Restore missing product pages or implement proper 301 redirects
  3. Implement canonical tags on all product variants pointing to the main product URL
  4. Create XML sitemap specifically for product pages and submit via Google Search Console

 

Implementation Guidance for Shopify Development:

  • Use Shopify’s robots.txt editor to update crawl directives
  • Utilize Shopify’s URL redirects section to implement 301 redirects
  • Implement custom liquid code snippet to manage canonical tags on product variants

 

  1. SITE ARCHITECTURE & INTERNAL LINKING

 

Priority Level: HIGH

Findings:

  • Category pages buried too deep in site architecture (4+ clicks from homepage)
  • Internal link structure not effectively distributing link equity to new product pages
  • Excessive use of JavaScript navigation limiting crawl efficiency
  • Breadcrumb implementation missing structured data markup

 

Recommended Solutions: [Detailed recommendations continue…]

 

  1. MOBILE OPTIMIZATION

 

Priority Level: CRITICAL

Findings:

  • Mobile page speed averaging 7.2s load time (industry benchmark: <3s)
  • 60% of product images not properly sized for mobile devices
  • Touch elements too close together on product pages (failing Core Web Vitals)
  • Mobile checkout process triggering Largest Contentful Paint issues

 

Recommended Solutions: [Detailed recommendations continue…]

[Remaining sections would continue with detailed assessments of Page Speed, Structured Data, International SEO, Security Elements, etc.]

 

PRIORITIZATION FRAMEWORK

Issues are prioritized using a matrix of:

  1. Impact on search visibility (High/Medium/Low)
  2. Implementation difficulty (Easy/Moderate/Complex)
  3. Resource requirements (Minimal/Moderate/Significant)

 

TOP 5 PRIORITY ISSUES:

  1. Fix mobile page speed issues (High impact, Moderate difficulty, Moderate resources)
  2. Restore missing product pages with proper redirects (High impact, Easy difficulty, Minimal resources)
  3. Implement proper canonical tags structure (High impact, Easy difficulty, Minimal resources)
  4. Optimize image delivery for mobile (High impact, Moderate difficulty, Minimal resources)
  5. Fix structured data implementation on product pages (Medium impact, Easy difficulty, Minimal resources)

 

MONITORING PROTOCOL

  • Weekly crawl schedule implementation using Screaming Frog
  • Bi-weekly Core Web Vitals assessment
  • Monthly indexation status checks via Google Search Console
  • Automated alerts for critical errors using [monitoring tool]

Pro tips

Technical SEO Audit Template
  1. Before running the audit, gather benchmarking data from Google Search Console and Analytics to establish clear before/after metrics that demonstrate ROI from technical improvements.
  2. Create a shared, prioritized implementation roadmap with both marketing and development teams to ensure technical SEO improvements are properly scheduled alongside other development priorities.
  3. When addressing page speed issues, focus first on optimizing your highest-converting pages rather than trying to fix everything at once.
  4. Consider breaking larger technical changes into smaller, incremental improvements to minimize risk and allow for performance measurement at each stage.

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