🔥 Just Released: 250+ AI Marketing Prompts

Get Free Library
Customer/Audience Research

Target Audience Media Consumption Analysis

use this prompt when:

  • You need data-driven insights to optimize your media budget allocation across channels
  • You’re launching a new product or entering a new market and need to understand how to reach your audience
  • Your current marketing efforts aren’t generating the expected engagement or conversion rates
  • You’re noticing shifts in audience behavior and need to realign your channel strategy
  • You want to identify underutilized channels where you can reach your audience with less competition

The prompt

Conduct a media consumption analysis for <target persona> in the <geographic market>, examining their usage patterns across traditional and digital media channels. Identify their preferred content types, platforms, consumption times, attention patterns, and trust levels for different information sources. Provide specific recommendations for the optimal channel mix, content formats, and timing to reach this audience effectively with our messages about <product/service offering>, particularly focusing on underutilized high-opportunity channels such as <potential channels>.

Copy prompt

How to customize

Target Audience Media Consumption Analysis
Variables
Description
Variables
target persona
Description
Define your ideal customer with relevant demographics, psychographics, and behavioral characteristics.
Variables
geographic market
Description
Specify the region, country, city, or market area where you want to reach your audience.
Variables
product/service offering
Description
Describe the specific product, service, or solution you're marketing, including key features and benefits.
Variables
potential channels
Description
List any specific channels you suspect might be underutilized for reaching your target audience.

Example Output

Media Consumption Analysis: Urban Millennial Parents (28-38) in Major U.S. Metropolitan Areas

 

Channel Usage Patterns:

  • High Usage: Instagram (avg. 74 min/day), YouTube (avg. 65 min/day), Streaming services (Netflix, Disney+, Hulu) (avg. 95 min/day), Podcasts (avg. 40 min/week)
  • Moderate Usage: Facebook (avg. 38 min/day), Email (avg. 25 min/day), News apps (avg. 18 min/day), Pinterest (avg. 22 min/day)
  • Low Usage: Traditional TV (avg. 45 min/day, primarily for specific shows), Radio (avg. 30 min/day, mostly during commutes), Print magazines (avg. 20 min/week)
  • Declining Usage: Twitter, Snapchat, Cable television

 

Preferred Content Types:

  • Visual storytelling with authentic representation of diverse families
  • Quick, solution-focused video content under 60 seconds
  • Longer educational content when seeking specific parenting advice
  • Interactive content that can be consumed with children
  • User-generated content showing real-life product usage and benefits

 

Platform Preferences:

  • Instagram for lifestyle inspiration and product discovery
  • YouTube for product reviews, tutorials, and educational content
  • Podcasts for deeper discussions while multitasking
  • Pinterest for planning and idea collection
  • Parenting apps and communities for trusted peer recommendations

 

Consumption Times:

  • Early morning (6-7 AM): Quick content scanning, primarily mobile
  • Mid-morning (9-10 AM): Brief engagement during work breaks
  • Lunch hour (12-1 PM): More focused content consumption
  • Evening (8-10 PM): Highest engagement after children’s bedtime
  • Weekend mornings: Longest sustained attention for content

 

Attention Patterns:

  • Average attention span of 8 seconds for initial engagement
  • Will extend to 2-3 minutes for highly relevant content
  • Multitasking is common (87% report consuming media while doing other activities)
  • Preference for skimmable content with clear headings and visual elements
  • Higher engagement with interactive elements and personalized content

 

Trust Factors:

  • Highest trust: Peer recommendations, parenting experts, pediatricians
  • Moderate trust: Established brands with transparent practices, micro-influencers within their community
  • Low trust: Celebrity endorsements, traditional advertising, claims without social proof
  • Trust increases with consistency of messaging across channels and authentic representation

 

Recommendations for Organic Baby Food Delivery Service:

Optimal Channel Mix:

  • Primary channels: Instagram (organic and paid), YouTube (how-to content and partnerships), Parenting apps (targeted ads and content)
  • Secondary channels: Pinterest (recipe ideas and nutrition information), Podcasts (sponsorships of parenting shows)
  • Supporting channels: Email marketing (personalized nutrition tips and milestone-based content)

 

Underutilized High-Opportunity Channels:

  • Pediatrician office partnerships for educational content distribution
  • Parenting podcast advertising (currently underpriced compared to engagement rates)
  • Local parent Facebook groups for community-building and targeted offers
  • Pinterest (specifically for nutrition planning and meal prep content)

 

Content Format Recommendations:

  • 30-60 second Instagram/TikTok videos showing meal prep and baby reactions
  • Shareable infographics on nutrition milestones and introducing new foods
  • Interactive meal planning tools that sync with developmental stages
  • Expert Q&A sessions addressing common feeding concerns
  • User-generated before/after stories showing health improvements

 

Timing Strategy:

  • Release new content on Sundays (7-9 PM) for maximum weekly planning engagement
  • Schedule reminder content for Thursday evenings when weekend meal planning begins
  • Time promotional offers for the 1st and 15th of month (paydays)
  • Target mobile notifications for early morning and evening feeding times
  • Align email delivery with lunch breaks (12-1 PM) when parents check personal email

 

Key Message Positioning: Position convenience and nutrition expertise as twin benefits that alleviate both time pressure and “feeding guilt” common among target persona. Frame messaging around supporting developmental milestones through optimal nutrition rather than general health claims.

Pro tips

Target Audience Media Consumption Analysis
  • Request specific demographic and behavioral data for your target audience, as media consumption patterns can vary dramatically even within similar demographic groups.
  • When analyzing potential channels, consider not just where your audience spends time, but where they’re in the right mindset to engage with your specific type of product or service.
  • Test small campaigns across multiple channels before committing to a full strategy, as self-reported media consumption doesn’t always match actual engagement patterns.
  • Look beyond traditional media metrics to measure attention quality, not just quantity — a smaller audience with high engagement can deliver better results than a larger disinterested audience.

Related Prompts

Competitor Financial Performance Analysis

Social Media Policy and Guidelines

Semantic SEO Implementation Strategy

Lead Response and Follow-Up Optimization

Marketing Technology Stack Recommendation

Call-to-Action Button Text Variations

Market Opportunity Assessment

Customer Satisfaction Measurement System

Have Feedback?

Leave your feedback for how the prompt works for you and how it could be improved.