🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You need to quickly generate multiple ad variations to test different messaging approaches for your social campaigns
- You’re launching a new product or promotion and need fresh, platform-optimized copy
- Your current social ads are underperforming and need a creative refresh
- You’re expanding to a new social platform and need to adapt your messaging
- You need to address specific customer objections while maintaining your brand voice
The prompt
Create a set of <number> social media ad copy variations for <platform> to promote <product/service/offer> to <target audience>. Each variation should include a compelling headline under <character limit> characters, body copy of <character limit> characters, and a clear call-to-action that drives <desired action>. Incorporate our key selling proposition of <key selling proposition> and address the customer’s primary concern of <customer concern>. Use varied emotional appeals and messaging angles while maintaining our brand voice of <brand voice>. Tailor the copy to perform well against the platform’s algorithm by incorporating elements that drive high engagement.
How to customize
Variables
Description
Variables
numberDescription
Specify how many ad variations you want to generate (typically 5-10 allows for a good range of options)Variables
platformDescription
Indicate which social platform the ads will run on (Instagram, Facebook, LinkedIn, TikTok, Twitter, etc.)Variables
product/service/offerDescription
Describe what you're promoting, whether it's a product, service, or special offerVariables
target audienceDescription
Define your specific audience segment with relevant demographics, psychographics, and pain pointsVariables
character limitDescription
Set the maximum length for headlines and body copy based on the platform's requirementsVariables
desired actionDescription
Specify what you want users to do (sign up, shop now, learn more, download, etc.)Variables
key selling propositionDescription
Articulate your unique value proposition or main benefit that differentiates youVariables
customer concernDescription
Identify the primary objection or hesitation your target audience might haveVariables
brand voiceDescription
Describe your brand's tone and personality (e.g., playful and energetic, authoritative and professional)
Example Output
Social Media Ad Copy Variations for Instagram – LUNA Sleep Gummies
Target Audience: Health-conscious millennials (25-40) who struggle with falling asleep and staying asleep
Variation 1:
Headline: Sleep Like You Mean It (27 characters)
Body: Those 3am ceiling-staring sessions? LUNA’s plant-based sleep gummies end them for good. Clinically proven to help you fall asleep 30% faster with no morning grogginess. Sweet dreams guaranteed or your money back. (198 characters)
CTA: Shop Now & Sleep Better
Variation 2:
Headline: Goodbye Sleep Anxiety, Hello Sweet Dreams (39 characters)
Body: “I’ve tried everything for my insomnia until LUNA. Now I sleep through the night!” – Actual customer review. Our melatonin-free formula works with your body’s natural sleep cycle, not against it. (184 characters)
CTA: Get Restful Sleep Tonight
Variation 3:
Headline: The 8-Hour Sleep Revolution (29 characters)
Body: What if falling asleep took just 10 minutes? LUNA sleep gummies make it possible. 100% natural ingredients, no prescription needed, and wake up refreshed without that groggy feeling. 97% of users report improved sleep quality. (211 characters)
CTA: Claim 20% Off Your First Order
Variation 4:
Headline: Sleep Issues? We Fixed That (27 characters)
Body: When counting sheep fails, count on LUNA. Our sleep gummies contain the perfect blend of sleep-inducing herbs backed by sleep scientists. No habit-forming ingredients, just pure, restorative sleep every night. (190 characters)
CTA: Try Risk-Free for 30 Days
Variation 5:
Headline: Your Sleep Score Is About To Skyrocket (37 characters)
Body: The sleep tracker doesn’t lie. LUNA users average 2 more hours of deep sleep per night. Made with organic ingredients you can pronounce and backed by our sleep guarantee. Because life’s too short for bad sleep. (193 characters)
CTA: Transform Your Sleep Tonight
Pro tips
- Research the specific algorithm factors of each platform before customizing your prompt (e.g., Instagram favors conversational content while LinkedIn rewards professional insights)
- Generate variations that test different emotional triggers (fear of missing out, aspiration, problem-solution, social proof) to identify what resonates best
- For platforms with strict character limits, create a separate prompt version specifically optimized for ultra-short formats
- Include a request for hashtag suggestions in your prompt when targeting platforms where hashtags significantly impact reach
Have Feedback?
Leave your feedback for how the prompt works for you and how it could be improved.