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SEO & SEM

SEO-Driven Content Calendar

use this prompt when:

  • You need to develop a structured content strategy that aligns with your SEO objectives
  • Your organic search visibility is declining or plateauing despite ongoing content efforts
  • You’re struggling to prioritize which content topics will deliver the best ROI
  • You want to systematically build topical authority in specific areas relevant to your brand
  • You need to balance creating new content with refreshing existing assets that are underperforming

The prompt

Create an SEO-driven content calendar for <business name> for the next <time period> that strategically addresses our organic visibility goals in the <industry/niche> market. Develop a structured content plan that targets high-opportunity keyword clusters, fills identified content gaps, strengthens topical authority, and aligns with our business objectives of <business objectives>. Include content themes, specific topics, target keyword clusters, content formats, publication schedules, and strategic purpose for each content piece. Balance creating new content with updating existing assets based on performance data and competitive positioning. Focus particularly on building out our content in the strategic areas of <strategic areas> to better serve our <target audience> and improve our rankings for <target keyword clusters>.

Copy prompt

How to customize

SEO-Driven Content Calendar
Variables
Description
Variables
business name
Description
Enter your company or brand name that the content calendar is being created for.
Variables
time period
Description
Specify the duration for your content calendar (e.g., next quarter, next 6 months, upcoming year).
Variables
industry/niche
Description
Define your specific market segment or industry vertical to focus the SEO strategy.
Variables
business objectives
Description
List your primary business goals that content should support (e.g., increasing product discovery, driving newsletter signups, boosting conversion rates for specific product lines).
Variables
strategic areas
Description
Identify 2-3 content topic clusters or themes where you want to establish or strengthen your brand's topical authority.
Variables
target audience
Description
Describe your primary customer segments, including their demographics, interests, and content consumption preferences.
Variables
target keyword clusters
Description
Specify the high-value keyword groups that you want to improve rankings for based on your SEO research.

Example Output

Q3-Q4 2025 SEO Content Calendar for Evergreen Essentials

 

Strategic Overview: This 6-month content plan addresses Evergreen Essentials’ goals of increasing organic traffic by 35% and improving e-commerce conversion rates for the sustainable home goods category. The calendar balances creating cornerstone content for key product categories with supporting content that builds topical authority while addressing various stages of the buyer journey.

 

Content Themes & Clusters:

  1. Sustainable Kitchen Solutions
    • Core Topics:
      • “Complete Guide to Plastic-Free Food Storage” (Sep 5)
        • Target Keywords: sustainable food storage, plastic alternatives, eco-friendly kitchen storage
        • Format: Long-form guide (2500+ words) with custom photography
        • Strategic Purpose: Fill content gap for high-converting product category; target users in research phase
      • “Bamboo vs. Silicone Kitchen Tools: Sustainability Comparison” (Sep 19)
        • Target Keywords: bamboo kitchen utensils, silicone vs bamboo, sustainable kitchen tools
        • Format: Comparison article with environmental impact data visualizations
        • Strategic Purpose: Address common comparison searches; support decision stage of buyer journey
      • “10 Easy Kitchen Swaps for a Zero-Waste Home” (Oct 3)
        • Target Keywords: zero waste kitchen, easy sustainable swaps, eco-friendly kitchen products
        • Format: List-based article with product integration
        • Strategic Purpose: Capture top-of-funnel traffic; introduce product categories to new audience segments
  2. Eco-Friendly Cleaning
    • Core Topics:
      • “REFRESH: Natural Cleaning Ingredients Guide” (Sep 12) – Content Update
        • Target Keywords: natural cleaning ingredients, DIY eco cleaners, non-toxic home cleaning
        • Format: Update existing guide with new research, improved structure, and FAQ section
        • Strategic Purpose: Improve performance of existing high-potential content; address featured snippet opportunities
      • “Ultimate Guide to Microplastic-Free Cleaning” (Oct 10)
        • Target Keywords: microplastic-free cleaning, eco laundry solutions, sustainable cleaning products
        • Format: Comprehensive guide with expert interviews
        • Strategic Purpose: Establish authority on emerging sustainability trend; support new product line launch
  3. Sustainable Home Gift Guides
    • Core Topics:
      • “Eco-Friendly Housewarming Gifts That Actually Get Used” (Oct 17)
        • Target Keywords: sustainable housewarming gifts, eco-friendly home presents, practical green gifts
        • Format: Visual gift guide with user testimonials
        • Strategic Purpose: Capture seasonal gifting traffic; highlight gift bundles for upcoming holiday season
      • “REFRESH: Holiday Gift Guide for Sustainable Living” (Nov 1) – Content Update
        • Target Keywords: sustainable Christmas gifts, eco-friendly holiday presents, green gift ideas
        • Format: Update last year’s guide with new products and improved internal linking
        • Strategic Purpose: Maximize conversion potential for high-traffic seasonal content

Content Update Strategy: In addition to new content creation, we’ll refresh 5 existing articles that show high traffic potential but declining performance or outdated information. Each refresh will include:

  • Updated statistics and research
  • Expanded keyword targeting based on new search intent analysis
  • Enhanced internal linking to product categories
  • Improved visual assets and page experience optimizations
  • Structured data implementation for richer SERP features

 

Performance Tracking Plan: Weekly ranking monitoring for target keyword clusters with monthly content performance review. Performance metrics include organic traffic, time on page, conversion rates, and SERP feature acquisition, with optimization recommendations based on findings.

Pro tips

SEO-Driven Content Calendar
  • Start with a comprehensive keyword gap analysis comparing your site against top competitors to identify the highest-value content opportunities
  • Prioritize updating existing content that’s underperforming but has strong ranking potential before creating entirely new assets
  • Create content briefs for each topic that include specific semantic terms and entities that should be covered to ensure comprehensive topic coverage
  • Build a consistent publishing cadence that your team can realistically maintain rather than an overly ambitious schedule that will lead to quality compromises

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