🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You need to align your content creation efforts with high-value search terms your target customers are using
- Your organic traffic has plateaued or declined despite consistent content production
- You’re launching a new product line or entering a new market segment that requires targeted content
- You want to reclaim search visibility from competitors who are outranking you
- You need a structured approach to content planning that supports the entire customer journey
The prompt
Develop an SEO-driven content strategy for <business name> to improve organic visibility for high-value search terms related to <topic areas>. Conduct keyword research to identify priority keyword clusters based on search volume, competition, intent alignment, and business value. Create a content plan that addresses informational, navigational, and transactional queries throughout the customer journey. Include on-page optimization guidelines, internal linking strategy, content update cycles, and measurement approach. Focus on capturing featured snippets and position zero opportunities for queries around <specific queries>.
How to customize
Variables
Description
Variables
business nameDescription
Enter your brand name or company name to ensure the strategy is tailored to your specific business.Variables
topic areasDescription
List the primary subject areas that align with your products/services and business objectives (e.g., "sustainable skincare ingredients," "plant-based protein alternatives").Variables
specific queriesDescription
Identify particular search queries where you want to capture featured snippets or position zero (e.g., "how to reduce fine lines naturally," "best dairy-free milk for lattes").
Example Output
SEO Content Strategy for Bloom Beauty
Keyword Research & Prioritization
Priority Keyword Clusters:
- Clean Beauty Fundamentals (Informational)
- Primary: “what is clean beauty” (7,400 monthly searches, medium competition)
- Secondary: “clean vs natural skincare,” “clean beauty ingredients to avoid,” “clean beauty certifications”
- Business Value: Establishes authority and educates potential customers early in their journey
- Sustainable Packaging Solutions (Informational/Navigational)
- Primary: “sustainable beauty packaging” (2,900 monthly searches, low-medium competition)
- Secondary: “refillable beauty products,” “plastic-free cosmetics,” “biodegradable beauty packaging”
- Business Value: Differentiates brand and highlights key USP
- Sensitive Skin Solutions (Transactional)
- Primary: “best clean beauty for sensitive skin” (5,200 monthly searches, high competition)
- Secondary: “hypoallergenic natural moisturizer,” “fragrance-free clean serums,” “non-irritating makeup removers”
- Business Value: Direct connection to product catalog with high conversion potential
Content Planning Matrix
| Customer Stage | Content Type | Keyword Cluster | Content Pieces |
| Awareness | Educational Blog Posts | Clean Beauty Fundamentals | “The Complete Guide to Clean Beauty Standards” |
| Consideration | Comparison Content | Sensitive Skin Solutions | “Clean vs. Conventional: Which Ingredients Actually Help Sensitive Skin?” |
| Decision | Product Guides | Sustainable Packaging | “Our Refill System: How It Works and Why It Matters” |
| Retention | How-To Content | Product Usage | “5 Ways to Maximize Your Refillable Products” |
On-Page Optimization Guidelines
- Title Tags: Include primary keyword in first half of title, keep under 60 characters
- Meta Descriptions: Incorporate primary and one secondary keyword, include clear CTA, 150-160 characters
- Header Structure: H1 with primary keyword, H2s with secondary keywords and questions for featured snippet opportunities
- Content Structure: Start with concise answer to main query (40-60 words), then expand with supporting details
- Image Optimization: Use descriptive file names, alt text with relevant keywords, compress for speed
Internal Linking Strategy
- Create cornerstone content for each keyword cluster
- Link from related blog posts to relevant product pages with optimized anchor text
- Implement sidebar widgets showing “related articles” based on topic clusters
- Add a “clean beauty glossary” as a central hub for linking terminology
Content Update Cycle
- Cornerstone content: Quarterly review and updates
- Product pages: Monthly refresh with new testimonials and use cases
- Blog content: Biannual audit based on performance metrics
- Trending topics: Monitor weekly, create rapid-response content as needed
Featured Snippet Strategy
Focus on capturing featured snippets for:
- “how to transition to clean beauty” (list format)
- “clean beauty ingredients to avoid” (table format)
- “does clean beauty work for sensitive skin” (paragraph format)
Approach:
- Create direct question-and-answer format at top of content
- Use structured data markup for recipes, FAQs, and how-to content
- Include concise definitions (30-50 words) for “what is” queries
- Create comparison tables for “vs” queries
Measurement Approach
Key Performance Indicators:
- Organic visibility score for target keywords
- Featured snippet acquisition rate
- Organic traffic to content hubs
- Assisted conversions from organic content
- Time on page and scroll depth for cornerstone content
Reporting Cadence:
- Weekly: Ranking position tracking
- Monthly: Traffic and conversion analysis
- Quarterly: Full content performance review
Tools Integration:
- Google Search Console for query monitoring
- GA4 for user behavior analysis
- Screaming Frog for technical SEO audits
Pro tips
- Before creating new content, audit your existing assets to identify quick wins through optimization and consolidation of similar topics.
- Build content briefs for each piece that include target featured snippet formats, required subheadings, and specific questions to answer.
- Develop a subject matter expert network among your team or industry contacts who can review content for accuracy and depth, which Google increasingly rewards.
- Focus on search intent first, keywords second – understanding why someone is searching will help you create more relevant content than just optimizing for a phrase.
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