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Copywriting

Product Name Generation

use this prompt when:

  • You’re launching a new product and need a name that will resonate with your target audience
  • Your existing product name isn’t generating the desired market response or brand recognition
  • You need to create a product extension or line that maintains brand cohesion while differentiating the offering
  • You’re entering a competitive category and need a name that helps your product stand out
  • You’re repositioning a product and need a name that better reflects its value proposition

The prompt

Generate <number> creative product name options for a new <product type> targeting <target audience> with the unique feature of <unique feature>. Each name should be memorable, evoke the key benefit of <key benefit>, and align with our brand personality of <brand personality>. Consider names that suggest <desired associations> while avoiding negative connotations related to <negative associations to avoid>. Names should be easy to pronounce, spell, trademark, and secure as a domain. Include a brief rationale for each name explaining its strategic value and emotional resonance.

How to customize

Product Name Generation
Variables
Description
Variables
number
Description
Specify how many name options you want to receive (typically 5-10 is a good range)
Variables
product type
Description
Define the specific category of product (e.g., plant-based protein bar, skin brightening serum, productivity app)
Variables
target audience
Description
Identify your primary customer segment with relevant demographics, psychographics, or behaviors (e.g., health-conscious millennial parents, outdoor enthusiasts, remote professionals)
Variables
unique feature
Description
Highlight your product's most distinctive attribute or innovation (e.g., time-release technology, sustainable packaging, AI personalization)
Variables
key benefit
Description
Specify the primary value customers receive (e.g., saves time, boosts confidence, improves health)
Variables
brand personality
Description
Describe your brand character traits (e.g., playful and bold, premium and sophisticated, trustworthy and approachable)
Variables
desired associations
Description
List concepts or feelings you want the name to evoke (e.g., freedom, strength, natural wellness)
Variables
negative associations to avoid
Description
Identify problematic connotations for your product category or audience (e.g., artificiality, complexity, medical terminology)

Example Output

Product Name Generation: Plant-Based Protein Bars for Active Parents

 

  1. VITATREK Rationale: VITATREK combines “vita” (life) with “trek” (journey), suggesting energy and adventure. The name communicates the product’s role as a nutritional companion for busy parents navigating daily challenges. It’s energetic, easy to pronounce, and immediately conveys the active lifestyle and nutritional benefits without being overly technical or clinical.
  2. POWERHARVEST Rationale: POWERHARVEST connects the natural, plant-based ingredients (“harvest”) with the energy benefit (“power”). The name creates a narrative around wholesome strength derived from natural sources. It differentiates from synthetic-sounding competitor names while suggesting abundance and sustainable energy for parents who need endurance throughout their day.
  3. SEEDBOOST Rationale: SEEDBOOST is direct yet distinctive, highlighting the plant-based formulation while suggesting growth and energy. The shortness makes it memorable and phonetically satisfying. The name has a nurturing quality that would resonate with parents who are conscious about what fuels both their bodies and their families.
  4. SPROUTBAR Rationale: SPROUTBAR creates immediate plant associations while being friendly and approachable. The “sprout” element suggests natural growth, vitality, and fresh beginnings, while “bar” clearly identifies the product format. The name is unpretentious yet distinctive, making it relatable to parents who want honest, straightforward nutrition.
  5. KINDERLEAF Rationale: KINDERLEAF blends “kinder” (both “children” in German and “more kind” in English) with “leaf” for plant origins. This creates a subtle connection to family while emphasizing plant-based goodness. The name suggests products that are kind to bodies, kind to the planet, and designed with families in mind – perfectly aligning with conscious parenting values.

Pro tips

Product Name Generation
  • Test for linguistic issues: Before finalizing a name, check for unintended meanings or pronunciations in major languages, especially if you plan to expand internationally.
  • Conduct trademark screening early: Use the USPTO database and domain availability tools before becoming too attached to a name option – many great names are already taken.
  • Consider sound symbolism: Names with plosive sounds (B, P, K, D) often convey energy and strength, while names with continuous sounds (M, L, S) suggest smoothness and comfort. Choose sounds that align with your product experience.
  • Balance distinctiveness with comprehension: The most effective product names often strike a balance between uniqueness and intuitive understanding – aim for names that intrigue without confusing.

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