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Social Media Marketing

Platform-Specific Content Strategy

use this prompt when:

  • Your brand needs to establish or refresh its strategy on a specific social media platform
  • You’re launching a new product or campaign that requires platform-tailored content approaches
  • Your current social media content isn’t delivering the engagement or conversion metrics you need
  • You want to capitalize on emerging platform features or algorithm changes to gain competitive advantage
  • You need to reallocate marketing resources and want to focus on platforms with the highest ROI potential

The prompt

Develop a platform-specific content strategy for <business name> on <social platform> to achieve our goals of <specific platform goals> and effectively reach <target audience>. Analyze the platform’s algorithm preferences, content format opportunities, audience behavior patterns, and competitive landscape. Recommend content pillars, post formats, creative approaches, and engagement tactics that align with the platform’s unique strengths while showcasing our brand voice of <brand voice> and highlighting our unique value proposition of <value proposition>. Include specific recommendations for leveraging platform-specific features such as <platform features> and measurement approaches for tracking success.

Copy prompt

How to customize

Platform-Specific Content Strategy
Variables
Description
Variables
business name
Description
Enter your brand or company name.
Variables
social platform
Description
Specify which social media platform you're focusing on (e.g., Instagram, TikTok, LinkedIn, Pinterest).
Variables
specific platform goals
Description
Define what you want to achieve on this platform (e.g., increase brand awareness, drive website traffic, generate leads, boost product sales).
Variables
target audience
Description
Describe your target audience's demographics, interests, and behaviors specific to this platform.
Variables
brand voice
Description
Define your brand's tone and personality (e.g., playful and irreverent, professional and authoritative, warm and inspirational).
Variables
value proposition
Description
Articulate what makes your brand unique and the core benefit you offer customers.
Variables
platform features
Description
List the specific platform features you want to incorporate (e.g., Instagram Reels, TikTok challenges, Pinterest Shopping pins, LinkedIn newsletters).

Example Output

Platform-Specific Content Strategy: Sunrise Skincare on TikTok

 

Platform Analysis: TikTok’s algorithm heavily favors authentic, entertaining content that drives engagement through watch time and interactions. Unlike more curated platforms, TikTok rewards creative experimentation and trend participation. For skincare brands, educational content that surprises viewers or challenges assumptions performs particularly well. The platform’s predominantly Gen Z and younger Millennial audience (65% of users under 30) aligns perfectly with Sunrise Skincare’s target demographic of eco-conscious young adults. Competitor analysis shows most skincare brands are underutilizing TikTok’s features, focusing primarily on product showcases rather than entertainment or education.

 

Content Strategy Recommendations:

Content Pillars:

  1. Skincare Mythbusters – Quick, surprising facts that challenge conventional skincare wisdom
  2. Ingredient Spotlights – Educational content highlighting your sustainable ingredients and their benefits
  3. Behind-the-Scenes – Authentic glimpses into product development and sustainability practices
  4. User Transformations – Before/after content and testimonials formatted for TikTok’s fast-paced environment
  5. Trending Challenges – Strategic participation in relevant TikTok trends with a skincare twist

 

Post Formats & Creative Approach:

  • 15-second “Did You Know” videos debunking skincare myths
  • “Sunrise Scientists” series featuring your formulators explaining ingredients in simple, visual ways
  • “A Day in the Life” content showing your sustainable manufacturing processes
  • User-generated content compilations showing real results
  • Duets with skincare influencers and customers to extend reach

 

Engagement Tactics:

  • Respond to comments with personalized video replies answering skincare questions
  • Create custom TikTok sounds featuring your brand’s ocean-inspired audio identity
  • Establish branded hashtags like #SunriseSkinScience and #EcoGlowUp
  • Leverage TikTok LIVE for monthly “Ask a Dermatologist” sessions featuring your consulting experts

 

Platform Features to Leverage:

  • TikTok Challenges: Launch a quarterly #SunriseGlowChallenge highlighting user results
  • TikTok Shopping: Tag products in educational videos for seamless purchase journey
  • Stitch Feature: Encourage users to stitch your content with their own skincare routines
  • Effects Studio: Develop a custom AR filter that shows skin improvement visualization

 

Measurement Approach:

  • Track engagement metrics (watch time, completion rate, shares) as primary indicators
  • Monitor follower growth rate compared to industry benchmarks
  • Implement UTM parameters for TikTok bio link to measure traffic and conversions
  • Analyze hashtag performance and UGC creation as brand awareness indicators
  • Set up pixel tracking to attribute sales from TikTok traffic

 

Implementation Timeline:

  • Weeks 1-2: Content pillar development and trend research
  • Weeks 3-4: Content creation and publishing calendar setup
  • Weeks 5-8: Initial content testing and performance analysis
  • Months 3-6: Strategy refinement based on performance data

 

By embracing TikTok’s preference for authentic, educational content while maintaining Sunrise Skincare’s playful yet informative brand voice, this strategy positions you to connect with eco-conscious Gen Z and Millennial consumers in their native environment, highlighting your sustainable ingredients and ethical practices in formats that drive both engagement and conversion.

Pro tips

Platform-Specific Content Strategy
  • Research trending sounds and hashtags on your target platform before creating content to increase discovery potential
  • Create a platform-specific content calendar that accounts for each platform’s unique posting frequency and optimal timing
  • Develop a visual identity system that’s flexible enough to adapt to each platform while maintaining brand consistency
  • Allocate budget for platform-specific paid amplification to test and scale your highest-performing organic content

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