🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You’re establishing a new brand’s foundational messaging and strategic direction
- Your current mission statement feels generic or fails to capture your brand’s unique essence
- You’re undergoing a significant pivot or repositioning in the market
- You need to realign your team around a clear, inspirational purpose
- You’re preparing for investor presentations or major brand communications
The prompt
Craft a compelling marketing mission statement for <business> that communicates our core purpose to <target audience>. The statement should encapsulate our brand’s commitment to <core brand promise>, differentiate us from <key competitors>, and inspire both our customers and <number> team members. Include 3 variations that align with our vision to <company vision>.
How to customize
Variables
Description
Variables
businessDescription
Enter your full company or brand nameVariables
target audienceDescription
Define the specific customer segment you serve (e.g., "eco-conscious millennials", "small business owners in tech")Variables
core brand promiseDescription
Describe the primary value or transformation your brand deliversVariables
key competitorsDescription
List 2-3 main competitors in your marketVariables
numberDescription
Total number of current team members to personalize the mission's internal impactVariables
company visionDescription
Your long-term strategic aspiration or ultimate goal
Example Output
Brand Scenario: Sustainable Fashion Startup “EcoThreads”
Mission Statement Variations:
- “Empowering conscious consumers to redefine fashion’s environmental footprint, one ethically crafted garment at a time, inspiring our 45 team members and global community to choose sustainability without compromising style.”
- “Transforming the fashion industry by proving that beautiful, high-performance clothing can be created with zero compromise – for our planet, our customers, and our passionate team of 45 global changemakers.”
- “We exist to bridge the gap between fashion-forward design and environmental responsibility, creating a movement where every purchase supports a regenerative future for our planet and empowers our 45 dedicated team members to lead meaningful change.”
Pro tips
- Ensure your mission statement balances emotional resonance with tangible impact
- Use language that reflects your brand’s authentic voice and values
- Test mission statement drafts with team members and a sample of your target audience
- Avoid industry jargon and focus on clear, inspirational communication
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