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Strategy & Planning

Growth Marketing Framework

use this prompt when:

  • You need a comprehensive strategy to accelerate customer acquisition and revenue growth
  • Your current marketing efforts are not delivering the desired results
  • You’re looking to systematically improve performance across the customer lifecycle
  • You want to identify and address key bottlenecks in your growth strategy
  • You’re preparing for a significant expansion or scaling initiative

The prompt

Develop a growth marketing framework for <business> to increase <key growth metric> by <target percentage> over the next <timeframe>. Include customer acquisition, activation, retention, referral, and revenue strategies using the AARRR model. Focus on leveraging our current strengths in <current strengths> while addressing growth bottlenecks in <problematic areas>.

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How to customize

Growth Marketing Framework
Variables
Description
Variables
business
Description
Enter the full name of your company or the specific business unit you're developing the growth strategy for.
Variables
key growth metric
Description
Specify the primary metric you want to improve (e.g., monthly recurring revenue, customer acquisition rate, lifetime customer value).
Variables
target percentage
Description
Define the specific percentage increase you're targeting for your key growth metric.
Variables
timeframe
Description
Indicate the period over which you aim to achieve this growth (e.g., 6 months, 1 year).
Variables
current strengths
Description
List the core competencies, unique advantages, or existing successful strategies your business currently possesses.
Variables
problematic areas
Description
Identify the current challenges, bottlenecks, or underperforming aspects of your marketing and growth efforts.

Example Output

Growth Marketing Framework for EcoWear (Sustainable Clothing Brand)

 

Business Context: EcoWear, a direct-to-consumer sustainable clothing brand targeting environmentally conscious millennials and Gen Z consumers.

Key Growth Metric: Monthly Customer Acquisition

Target: Increase customer acquisition by 50%

Timeframe: 12 months

 

Current Strengths:

  • Strong brand purpose and sustainability credentials
  • High-quality, ethically produced clothing
  • Engaged social media following
  • Existing referral program

 

Problematic Areas:

  • High customer acquisition cost
  • Low repeat purchase rate
  • Limited geographic reach
  • Minimal personalization in marketing

 

AARRR Framework Strategies:

  1. Acquisition:
    • Develop targeted social media advertising campaigns on Instagram and TikTok
    • Create influencer partnerships with sustainability-focused content creators
    • Implement SEO optimization for sustainable fashion search terms
    • Launch referral program with enhanced incentives
  2. Activation:
    • Develop personalized onboarding experience with sustainability impact calculator
    • Create interactive size and style recommendation quiz
    • Offer carbon-neutral shipping for first purchase
    • Develop welcome series with educational content about sustainable fashion
  3. Retention:
    • Implement tiered loyalty program with sustainability rewards
    • Develop personalized product recommendations based on previous purchases
    • Create a subscription model for basics with flexible delivery
    • Launch exclusive content and early access for repeat customers
  4. Referral:
    • Enhance existing referral program with increased monetary and sustainability-linked rewards
    • Create shareable impact metrics for each customer referral
    • Develop social media challenges promoting sustainable fashion
    • Implement two-sided referral incentives
  5. Revenue:
    • Introduce higher-margin premium sustainable collections
    • Develop strategic upselling and cross-selling strategies
    • Create bundle packages with increased average order value
    • Implement dynamic pricing strategy during key shopping periods

Pro tips

Growth Marketing Framework
  • Use data-driven insights to continuously refine your growth strategies
  • Align your growth framework with your brand’s core mission and values
  • Create a robust tracking and analytics system to measure performance across the AARRR funnel
  • Be prepared to pivot and experiment with different approaches based on real-world results

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