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Content Marketing

Editorial Calendar Development

use this prompt when:

  • You need to strategically plan your content creation for an upcoming quarter
  • Your content marketing efforts lack cohesion or alignment with broader business goals
  • You want to balance timely, seasonal content with evergreen resources for your audience
  • You’re looking to optimize your content team’s workflow and resource allocation
  • You need to ensure your content addresses the complete customer journey from awareness to purchase

The prompt

Create a detailed quarterly editorial calendar for <business name> that aligns with our marketing objectives of <marketing objectives> and seasonal industry trends. Include content themes, specific topics, content formats, target keywords, publication channels, promotion plans, and assignment of responsibilities. Balance content that addresses different stages of the buyer’s journey from awareness through consideration to decision. Incorporate timely content opportunities around <industry events/trends> while maintaining evergreen content addressing our audience’s perennial challenges such as <key challenges>.

Copy prompt

How to customize

Editorial Calendar Development
Variables
Description
Variables
business name
Description
Enter your brand name or business division that needs the editorial calendar.
Variables
marketing objectives
Description
List your specific marketing goals for the quarter, such as increasing brand awareness, generating qualified leads, improving conversion rates, or launching a new product.
Variables
industry events/trends
Description
Identify upcoming industry events, seasonal buying patterns, or market trends relevant to your business that present content opportunities.
Variables
key challenges
Description
Specify the persistent problems your target audience faces that your brand helps solve, which should be addressed through evergreen content.

Example Output

Quarterly Editorial Calendar: Q3 2025

 

For: Bloom Cosmetics

Aligned Marketing Objectives:

  • Increase organic traffic by 20%
  • Generate 500 qualified leads for the new skincare line
  • Improve email engagement rates by 15%
  • Build anticipation for the Fall collection launch

 

JULY

Theme: Summer Skin Recovery

Week 1:

  • Content: “Post-Sun Skin Rescue Guide” – Long-form blog post
  • Keywords: summer skin damage, sun repair skincare
  • Format: SEO-optimized guide with custom infographics
  • Channel: Website blog, email newsletter feature
  • Promotion: Instagram stories, Pinterest campaign
  • Owner: Sarah (content) / James (design)
  • Buyer Journey: Awareness
  • Notes: Include product recommendations subtly; focus on educational value

 

Week 2:

  • Content: “5-Minute Summer Makeup Routines” – Video series
  • Keywords: quick makeup, summer beauty hacks
  • Format: 3x short-form videos (1-2 minutes)
  • Channel: Instagram, TikTok, YouTube Shorts
  • Promotion: Paid social boost, influencer shares
  • Owner: Tina (production) / Maria (talent)
  • Buyer Journey: Consideration
  • Notes: Feature summer collection products; emphasize waterproof benefits

[Content continues for remaining weeks of July and other months…]

 

SEPTEMBER

Theme: Fall Transition & New Collection

Week 3:

  • Content: “Behind the Scenes: Fall Collection Development” – Documentary-style video
  • Keywords: makeup collection development, fall makeup trends
  • Format: 8-10 minute video with founder interviews
  • Channel: YouTube, website feature
  • Promotion: Email exclusive preview, PR outreach
  • Owner: Full team collaboration
  • Buyer Journey: Consideration/Decision
  • Notes: Create teaser clips for social; coordinate with PR team for media coverage

 

Week 4:

  • Content: “Fall Collection Launch” – Interactive lookbook
  • Keywords: fall makeup collection, seasonal beauty looks
  • Format: Shoppable lookbook with tutorial elements
  • Channel: Website, dedicated email campaign
  • Promotion: Full social campaign, paid search, influencer partnerships
  • Owner: Marketing team (all hands)
  • Buyer Journey: Decision
  • Notes: Set up retargeting for visitors; create bundle offers for early purchasers

 

EVERGREEN CONTENT SCHEDULE

 

Weekly:

  • #MakeupMonday Tips (Instagram/TikTok) – Owner: Social team
  • Customer Spotlight (Wednesday newsletter) – Owner: Community manager

 

Monthly:

  • Ingredient Deep-Dive (Blog) – Owner: Product team/Content writer
  • “Ask Our Dermatologist” Q&A (Blog/YouTube) – Owner: Sarah/Tina

 

CONTENT DISTRIBUTION

Channel Mix:

  • Blog: 4 posts/month (2 SEO-focused, 2 product-related)
  • Email: 8 sends/month (4 promotional, 4 educational)
  • Instagram: Daily content (mix of educational, inspirational, product)
  • TikTok: 8-10 posts/month (trending formats with product integration)
  • YouTube: 2 long-form videos/month + weekly shorts

Pro tips

Editorial Calendar Development
  • Block dedicated time for reactive content opportunities that may arise during the quarter while preserving your core editorial themes.
  • Create content clusters around your main themes to build SEO authority and provide natural internal linking opportunities across your publication calendar.
  • Schedule content production at least 2-4 weeks ahead of publication dates to allow for quality control, approvals, and preparation of promotional assets.
  • Track engagement metrics by content theme and buyer journey stage to continuously refine your content mix according to what resonates most with your audience.

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