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SEO & SEM

E-E-A-T Enhancement Strategy

use this prompt when:

  • Your website content needs to appear more credible and trustworthy to both search engines and consumers
  • Your brand is competing against well-established authorities in your market segment
  • Recent algorithm updates have impacted your organic visibility or rankings
  • You’re entering a YMYL (Your Money, Your Life) category where trust signals are particularly scrutinized
  • You need to strengthen your brand’s perceived expertise in response to changing consumer expectations

The prompt

Develop a strategic plan for enhancing the Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals for <business name>‘s <website/content> in the <industry/niche> space. Create a comprehensive approach addressing content quality improvements, author expertise establishment, credibility demonstrations, user experience enhancements, and trust building elements. Include specific recommendations for content attribution, credential highlighting, expert contribution processes, citation practices, and trust signal implementation. Provide guidance on balancing E-E-A-T signals with readability and conversion goals across different page types including <page types>. Focus particularly on strengthening our E-E-A-T signals in our challenging content areas of <content areas> where we compete against highly authoritative competitors for visibility with our <target audience>.

Copy prompt

How to customize

E-E-A-T Enhancement Strategy
Variables
Description
Variables
business name
Description
Enter your brand or company name that will be the focus of the E-E-A-T enhancement strategy.
Variables
website/content
Description
Specify whether this applies to your entire website, blog, product pages, or specific content sections.
Variables
industry/niche
Description
Define your specific industry category (e.g., clean beauty, sustainable fashion, plant-based foods).
Variables
page types
Description
List the specific page types that need E-E-A-T improvements (e.g., product pages, ingredient glossaries, educational content, comparison guides).
Variables
content areas
Description
Identify specific topics or subject matter where you need stronger authority signals (e.g., ingredient safety claims, sustainability practices, product efficacy).
Variables
target audience
Description
Describe your primary consumer segment and their specific trust concerns or information needs.

Example Output

E-E-A-T Enhancement Strategy for GlowNatural Skincare

 

Executive Summary

GlowNatural’s website currently demonstrates moderate E-E-A-T signals but needs significant enhancement to compete effectively against medical-backed skincare brands in the clean beauty space. This strategy outlines a comprehensive approach to elevate expertise signals, improve content authority, and build consumer trust while maintaining your brand’s approachable voice and conversion effectiveness.

 

Content Quality Enhancement Plan

  1. Content Depth & Accuracy Improvements
    • Expand “Ingredients Library” pages from current 300-word overviews to 1,500+ word comprehensive profiles including scientific research citations, historical usage, and sourcing transparency
    • Implement fact-checking protocols with documented review processes visible to users
    • Create technical specification documents for each product with formulation rationales
  2. Author Expertise Establishment
    • Create detailed profile pages for your in-house formulation chemist and dermatologist consultant including credentials, publications, and relevant experience
    • Implement bylines on all educational content with clear attribution to qualified team members
    • Include professional certification badges and educational backgrounds for content creators
    • Establish “reviewed by” indicators with timestamps for medically-sensitive content
  3. Authority Building Elements
    • Develop a research partnership with Green Science Institute to co-create and publish original research on natural preservative efficacy
    • Implement structured data markup for author credentials and content expertise
    • Create a transparent “Our Research Process” page detailing how claims are vetted
    • Establish a Scientific Advisory Board with published meeting notes and recommendations
  4. User Experience & Trust Signals
    • Reorganize the website architecture to clearly separate educational content from commercial pages
    • Implement clear citation practices with numbered references and easily accessible source links
    • Add “Last Updated” timestamps on all educational and scientific content
    • Create content rating and feedback mechanisms to demonstrate continuous improvement

 

Page-Type Specific Recommendations

Product Pages:

  • Add formulator profiles with headshots and credentials
  • Include ingredient sourcing maps and certification badges
  • Implement clear distinction between scientific claims and marketing language
  • Include study citations for efficacy claims with expandable details

 

Educational Content:

  • Establish tiered review processes with clearly marked expert reviewer credentials
  • Implement comparison tables with cited scientific studies
  • Create “Research Behind This” expandable sections
  • Add printable PDF versions with complete reference lists for credibility

 

Community & UGC Areas:

  • Implement clear moderation policies with expert oversight
  • Create verified purchase and verified expert badges for commenters
  • Establish clear boundaries between community advice and expert recommendations
  • Add expert response sections to common questions

 

Implementation Timeline & Resources

[Detailed 90-day implementation plan with resource requirements and KPIs]

 

Success Metrics

  • Improve MedicalNewsToday’s external EAT evaluation score from current 6.2/10 to 8.5+/10
  • Increase average time on educational pages by 45%
  • Reduce bounce rate on scientific claim pages by 30%
  • Achieve featured snippet placement for 25% of target ingredient informational queries
  • Increase organic traffic to ingredient education pages by 65% in 6 months

Pro tips

E-E-A-T Enhancement Strategy
  • Prioritize real expertise over the appearance of expertise – invest in genuine knowledge resources before styling elements
  • Create clear visual distinctions between scientific content and marketing messages to build consumer trust
  • Document your E-E-A-T improvement process itself as content – transparency about your journey toward authority builds credibility
  • Balance technical accuracy with brand voice – maintain your brand’s personality while still delivering expert-level information

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