🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You need to prepare for potential PR challenges before they occur
- Your brand is facing an unexpected product issue, service disruption, or public controversy
- You want to ensure consistency across all team members who may need to respond to a crisis
- You need to communicate difficult news while preserving customer trust and brand equity
- You’re updating your crisis management protocols to protect your brand reputation
The prompt
Develop a crisis communication messaging framework for <company/organization> to address a potential situation involving <crisis scenario> affecting <stakeholders>. Create templates for initial responses, detailed explanations, and follow-up communications across <communication channels> that demonstrate accountability, empathy, and commitment to resolution. Balance transparency with legal considerations, incorporate our brand values of <brand values>, and maintain a tone that is <tone>. Include escalation messaging for different scenario severities and guidance on personalizing templates while ensuring consistent core messaging that protects our reputation for <key reputation elements>.
How to customize
Variables
Description
Variables
company/organizationDescription
Enter your brand or company name that needs the crisis communication framework.Variables
crisis scenarioDescription
Specify the potential crisis situation you're preparing for (e.g., product recall, data breach, service outage, controversial social media incident).Variables
stakeholdersDescription
Identify the primary groups affected by or concerned about the crisis (e.g., customers, employees, investors, community members, regulatory bodies).Variables
communication channelsDescription
List the platforms and methods you'll use to distribute messages (e.g., social media, email, website banner, press release, internal messaging).Variables
brand valuesDescription
Include 3-5 core values that define your brand's identity and should be reflected in crisis communications.Variables
toneDescription
Describe the communication style appropriate for your brand during a crisis (e.g., direct and transparent, calm and reassuring, professionally apologetic).Variables
key reputation elementsDescription
Specify what aspects of your reputation are most important to protect (e.g., product quality, customer service excellence, ethical sourcing, data security).
Example Output
Crisis Communication Framework for NOURISH Organic Foods
Initial Response Templates
Social Media Statement (Severity Level 1-2: Limited Impact)
We’ve been made aware of concerns regarding potential allergen cross-contamination in a limited batch of our NOURISH Organic Granola Clusters. While we investigate, we recommend customers with tree nut allergies who purchased this product between March 15-22 from Colorado stores to refrain from consumption. Your safety is our priority. Updates will be shared at [link]. For questions, please contact us at support@nourishorganic.com.
Website & Email Notification (Severity Level 3: Moderate Impact)
IMPORTANT NOTICE: NOURISH Organic Foods has identified potential allergen cross-contamination affecting batches #2241-2258 of our Granola Clusters product line distributed in Colorado, Utah, and Wyoming between March 15-22, 2025.
We are voluntarily recalling these products as they may contain undeclared tree nuts. No allergic reactions have been reported to date. This recall only affects the specific batch numbers listed above and no other NOURISH products are impacted.
At NOURISH, we believe in transparency and immediate action when it comes to product safety. We sincerely apologize for this situation and are taking immediate steps to enhance our allergen control protocols.
Steps to take if you purchased this product:
- Check the batch number printed on the bottom of your package
- If affected, please discontinue use immediately
- Return the product to your place of purchase for a full refund
- Contact our dedicated response team at 1-800-NOURISH with questions
We’re committed to earning back your trust through our actions. We will share updates on our investigation and preventative measures as they develop.
Press Release (Severity Level 4-5: Significant Impact)
FOR IMMEDIATE RELEASE NOURISH Organic Foods Announces Voluntary Recall of Granola Products Due to Undeclared Allergens
BOULDER, CO (April 8, 2025) — NOURISH Organic Foods today announced a voluntary recall of specific batches of its Organic Granola Clusters after discovering potential cross-contamination with tree nuts, an allergen not declared on product packaging. This recall affects approximately 12,500 units distributed across the Western United States.
“The wellbeing of our customers is our absolute priority,” said Jamie Martinez, CEO of NOURISH Organic Foods. “We are acting with urgency to address this situation, support any affected customers, and implement enhanced safety protocols to prevent future occurrences.”
[Detailed information follows about affected products, actions being taken, consumer instructions, and company background]
Escalation Protocol
Severity Assessment Guidelines:
- Level 1: Isolated customer complaints, no health impact reported
- Level 2: Multiple complaints from similar location/batch, no confirmed health impacts
- Level 3: Confirmed allergen presence, limited distribution, no serious health incidents
- Level 4: Confirmed allergen presence, widespread distribution, isolated health incidents reported
- Level 5: Multiple serious health incidents reported, potential regulatory action
Response Timeline Requirements:
- Level 1-2: Initial response within 2 hours, full assessment within 24 hours
- Level 3: Initial response within 1 hour, full recall decision within 12 hours
- Level 4-5: Initial response within 30 minutes, full recall execution within 6 hours
Personalization Guidelines
When adapting these templates:
- Always include the specific product information and batch numbers
- Maintain the core commitment to customer safety and transparency
- Adjust technical details based on the specific situation
- Personalize the tone slightly based on the channel while maintaining brand voice
All communications must reflect our brand values of transparency, responsibility, customer wellbeing, sustainability, and community care.
Follow-up Communications Strategy
7-Day Update Communication: [Template for communicating investigation findings, corrective actions taken, and customer support statistics]
30-Day Resolution Communication: [Template for communicating the comprehensive solution, policy changes, and measures to prevent recurrence]
Internal Talking Points for Customer Service Team: [Detailed Q&A document for consistent messaging across all customer touchpoints]
Pro tips
- Pre-approve your templates with legal: Have your legal team review and pre-approve flexible templates before a crisis hits to avoid delays when minutes matter.
- Create a dedicated crisis microsite: Prepare a simple webpage template that can be quickly deployed during a crisis with consistent updates, FAQs, and resources to direct all stakeholders to a single source of truth.
- Establish your monitoring metrics: Define what engagement metrics you’ll track during a crisis (sentiment analysis, response rates, media pickup) to help gauge the effectiveness of your communications in real-time.
- Practice with simulations: Run quarterly crisis simulations with your team using realistic scenarios to identify gaps in your messaging framework before facing a real situation.
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