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Copywriting

Confirmation and Thank You Page Copy

use this prompt when:

  • You need to maximize post-conversion engagement and reduce buyer’s remorse
  • You want to extend the customer journey beyond the initial purchase or signup
  • You’re experiencing high abandonment rates after conversion actions
  • You need to optimize your confirmation pages as actual marketing assets rather than dead ends
  • You want to turn new customers into brand advocates at their highest point of engagement

The prompt

Develop conversion-extending copy for the confirmation/thank you page shown after a customer completes <conversion action> for our <product/service/offer>. Create an affirming headline that validates their decision, supportive body copy that reduces cognitive dissonance, and guidance on next steps or what to expect. Incorporate <number> strategic elements including social sharing prompts, cross-sell suggestions for <complementary products/services>, community invitation, feedback request, and additional value offers. Balance immediate gratification with future engagement opportunities in a tone that is <tone> while reinforcing the core benefit of <core benefit> they’ve gained through their action.

How to customize

Confirmation and Thank You Page Copy
Variables
Description
Variables
conversion action
Description
Specify what action the customer has just completed (purchase, subscription signup, newsletter registration, download, etc.)
Variables
product/service/offer
Description
Enter the specific product, service, or offer the customer has just engaged with
Variables
number
Description
Define how many strategic elements you want included in the confirmation page (typically 3-5)
Variables
complementary products/services
Description
List relevant products or services that would logically complement what the customer just purchased or signed up for
Variables
tone
Description
Define the emotional tone you want to convey (confident, reassuring, excited, grateful, etc.)
Variables
core benefit
Description
Identify the primary value or outcome the customer will receive from their action

Example Output

Confirmation Page Copy for Riviera Wellness Subscription Box

 

Headline: Your Journey to Natural Wellness Begins Now! 🌿

 

Body Copy: Thank you for subscribing to the Riviera Monthly Wellness Box! You’ve just made an investment in your self-care routine that will bring you curated, organic wellness products every month without the hassle of researching and sourcing them yourself.

Your first box will arrive between the 1st-5th of next month, packed with our signature hand-selected organic skincare, supplements, and wellness tools valued at over $85 but delivered to your door for just $49.

 

What Happens Next:

  1. Check your email for your subscription confirmation and tracking information
  2. Complete your wellness profile in your account to personalize future boxes
  3. Prepare to unbox your first collection of premium self-care essentials

 

Share Your Excitement: Just subscribed to @RivieraWellness monthly box and can’t wait for my first delivery! Join me in this self-care journey! #NaturalWellness #SelfCareRevolution [Twitter] [Instagram] [Facebook]

 

Complete Your Wellness Routine: While you wait for your first box, enhance your self-care journey with:

  • Riviera Digital Wellness Journal ($19) – Track your progress and set intentions
  • Organic Bamboo Bath Set ($35) – The perfect companion to your bath products
  • [Add to Cart] [Learn More]

 

Join Our Community: Connect with fellow wellness enthusiasts in our private Facebook group “Riviera Wellness Circle” to share tips, experiences, and get early access to new products. [Join Now]

 

Help Us Grow: We’d love to know what made you choose Riviera. Complete our quick 2-question survey and receive an additional 10% off your next order. [Take Survey]

 

Remember: You’ve just unlocked your path to a more balanced, natural lifestyle with products that prioritize both your wellness and environmental sustainability. We can’t wait to be part of your self-care journey!

Pro tips

Confirmation and Thank You Page Copy
  1. Make your thank you page measurable by tracking engagement with each element to determine which post-conversion offers perform best
  2. Use psychology-backed reassurance techniques like social proof and future-pacing to reduce post-purchase anxiety
  3. Ensure mobile optimization of your confirmation page, as many conversions happen on mobile devices
  4. Test different combinations of post-conversion elements to find the perfect balance between immediate value and future engagement

Have Feedback?

Leave your feedback for how the prompt works for you and how it could be improved.