🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You need to visualize how your brand compares to competitors across key dimensions that matter to your target audience
- Your brand needs to identify untapped market opportunities where consumer needs aren’t being met
- You’re planning a repositioning strategy or brand refresh to better differentiate from competitors
- You want to align your product development roadmap with strategic positioning opportunities
- You’re preparing for market entry or expansion and need to understand the competitive landscape
The prompt
Create a competitive positioning map for <product/service category> in the <industry/market> comparing <business> with <competitor names>. Map competitors along the critical dimensions of <key dimension 1> and <key dimension 2> based on market perception and actual capabilities. Identify white space opportunities, positioning vulnerabilities, and optimal repositioning moves to strengthen our appeal to <target audience> based on their priority needs of <priority needs> and our core strengths in <core strengths>.
How to customize
Variables
Description
Variables
product/service categoryDescription
Specify the product or service category you're analyzing (e.g., plant-based yogurt, luxury skincare, meal delivery service).Variables
industry/marketDescription
Define the specific industry or market segment you're focusing on (e.g., health food sector, prestige beauty market, food service industry).Variables
businessDescription
Enter your business or brand name that will be positioned on the map.Variables
competitor namesDescription
List the primary competitors you want to analyze (3-7 competitors works best).Variables
key dimension 1Description
Specify the first strategic dimension to map (e.g., price point, quality perception, sustainability focus).Variables
key dimension 2Description
Specify the second strategic dimension to map (e.g., product innovation, brand recognition, convenience).Variables
target audienceDescription
Define your specific customer segment with relevant demographics, psychographics, or behaviors.Variables
priority needsDescription
List the most important needs or desires your target audience has when making purchase decisions.Variables
core strengthsDescription
Identify your brand's authentic differentiators and competitive advantages.
Example Output
Competitive Positioning Map Analysis: Plant-Based Yogurt Category
Market Map Analysis: I’ve plotted the competitive positioning of Nourish (your brand) against key competitors (Chobani Plant-Based, Silk, So Delicious, Kite Hill, and Lavva) along the dimensions of “Price Premium” (vertical axis) and “Ingredient Purity” (horizontal axis).
[Visual Description of Map: The positioning map shows Nourish in the upper-right quadrant (high price premium, high ingredient purity), competing most directly with Lavva. Kite Hill occupies a middle-high position on both axes. Chobani Plant-Based sits in the middle-left (moderate price, lower ingredient purity), while Silk and So Delicious cluster in the lower-left quadrant (lower price, lower ingredient purity).]
White Space Opportunities:
- The map reveals an unoccupied space in the upper-middle section representing products with premium pricing but moderate ingredient purity — potentially appealing to consumers who want prestige without strict dietary requirements.
- There’s limited competition in the middle-right area (moderate pricing with high ingredient purity), representing an opportunity to create a more accessible price point for clean-ingredient seekers.
Positioning Vulnerabilities:
- Nourish’s current high-premium, high-purity position makes it vulnerable to being perceived as too exclusive or unattainable for mainstream health-conscious consumers.
- Your proximity to Lavva creates potential brand confusion, as both target similar dietary-conscious consumers with premium offerings.
- The middle market (moderate price, moderate purity) remains dominated by conventional yogurt brands introducing plant-based lines, leveraging their established brand recognition.
Optimal Repositioning Strategy: Based on your target audience of health-conscious millennial parents and their priority needs for clean ingredients, environmental sustainability, and family-friendly flavors, we recommend:
- Maintain your high ingredient purity positioning but develop a mid-tier product line to create a more accessible entry point for new customers (shifting partially toward the middle-right quadrant).
- Emphasize your core strengths in organic sourcing and plastic-free packaging to differentiate from Lavva’s focus on exotic ingredients.
- Develop family-sized formats and child-friendly flavors to create a unique positioning element not currently emphasized by any competitor in the premium space.
- Create educational content highlighting the superior nutritional profile and environmental benefits of your products to justify the price premium to value-seeking consumers.
This repositioning would maintain your premium quality positioning while expanding accessibility, directly addressing the needs of your target market while leveraging your authentic brand strengths.
Pro tips
- Gather actual consumer perception data through surveys or social listening before mapping positions to ensure accuracy rather than relying solely on internal assumptions.
- Consider creating multiple maps with different dimension pairs (e.g., price/quality, convenience/sustainability) to gain more comprehensive competitive insights.
- Use the white space opportunities identified to inform not just marketing but also product development, potentially revealing gaps for new product innovation.
- Review and update your positioning map quarterly as competitors adjust their strategies and consumer preferences evolve.
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