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Copywriting

Compelling Product Description

use this prompt when:

  • You need to create a persuasive product description that goes beyond basic features
  • Your current product messaging isn’t resonating with your target audience
  • You’re launching a new product or refreshing marketing materials
  • You want to develop a more emotionally compelling narrative around your product
  • You’re looking to differentiate your offering in a competitive market

The prompt

Write a compelling product description for <product name> that will appeal to <target audience>. Highlight the unique selling proposition of <USP> and address the key pain points of <customer pain points>. Include sensory language that helps the customer envision using the product, technical specifications that demonstrate quality, and emotional benefits that connect to deeper customer values. Use a tone that is <tone> and incorporate <number> bullet points highlighting key features and benefits. End with a clear call to action that overcomes the common objection of <common objection>.

How to customize

Compelling Product Description
Variables
Description
Variables
product name
Description
Enter the specific name of the product you're describing
Variables
target audience
Description
Define the precise customer segment, including demographics, psychographics, and key characteristics
Variables
USP (Unique Selling Proposition)
Description
Identify the key differentiator that sets your product apart from competitors
Variables
customer pain points
Description
List the specific problems or challenges your product solves
Variables
tone
Description
Choose the communication style (e.g., professional, conversational, inspirational, technical)
Variables
number
Description
Specify the number of bullet points to include (typically 3-5)
Variables
common objection
Description
Identify the most significant customer hesitation or barrier to purchase

Example Output

Scenario: Eco-Friendly Reusable Water Bottle

 

Product Name: AquaGuard Sustainable Hydration Bottle

Target Audience: Environmentally conscious professionals aged 25-40

 

Prompt Response:

Introducing the AquaGuard Sustainable Hydration Bottle — your ultimate companion for conscious hydration and adventure. Designed for professionals who refuse to compromise between performance and planetary responsibility, this isn’t just a water bottle; it’s a statement of your commitment to a sustainable lifestyle.

Our revolutionary triple-layer insulation keeps your drinks cold for 24 hours or hot for 12 hours, ensuring your beverage is perfect from first sip to last. Crafted from medical-grade stainless steel and ocean-bound recycled plastics, the AquaGuard represents the pinnacle of eco-engineering.

 

Key Features and Benefits:

  • Eliminates 365 single-use plastic bottles annually per user
  • Ergonomic grip and leak-proof design for seamless urban and outdoor use
  • Advanced temperature retention technology saves you money on repeated drink purchases
  • Sleek, minimalist design that transitions from boardroom to hiking trail
  • Each bottle prevents 5 pounds of plastic from entering our oceans

 

Feel the smooth, cool touch of precision-engineered stainless steel. Imagine reducing your carbon footprint with every refreshing sip. The AquaGuard isn’t just hydration — it’s a movement.

Don’t let another day pass contributing to environmental waste. Order now and get 20% off with code PLANET20. Still hesitating about the investment? Our lifetime warranty guarantees this bottle will be the last you’ll ever need to buy.

Pro tips

Compelling Product Description
  • Use vivid, sensory language that helps customers mentally experience the product
  • Balance technical specifications with emotional storytelling
  • Ensure your unique selling proposition is crystal clear and compelling
  • Anticipate and directly address potential customer objections
  • Quantify benefits wherever possible to build credibility

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