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Strategy & Planning

Brand Positioning Framework

use this prompt when:

  • You’re struggling to clearly articulate your brand’s unique value in a competitive marketplace
  • Your current brand messaging fails to resonate with your ideal customer profile
  • You need to develop a more strategic approach to positioning your brand
  • You’re launching a new product or entering a new market segment
  • Your brand needs a refresh to stay relevant and differentiated

The prompt

Create a brand positioning framework for <business name> that differentiates us from <key competitors> in the <industry> marketplace. Focus on our unique strength of <key strength> and how it solves <customer pain points> for our <ideal customer profile>. Include a positioning statement, value proposition, brand personality traits, and messaging pillars that support our claim that <key brand promise>.

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How to customize

Brand Positioning Framework
Variables
Description
Variables
business name
Description
Enter the specific name of your business or brand
Variables
key competitors
Description
List 2-3 primary competitors in your market space
Variables
industry
Description
Specify the precise market or industry segment
Variables
key strength
Description
Identify the most distinctive capability or attribute of your brand
Variables
customer pain points
Description
Enumerate the specific challenges your target customers face
Variables
ideal customer profile
Description
Describe the target demographic, psychographic, and behavioral characteristics of your ideal customer
Variables
key brand promise
Description
Articulate the primary value or transformation your brand offers

Example Output

Brand: Eco-Threads (Sustainable Fashion Brand)

Positioning Statement: Eco-Threads is the premier sustainable fashion brand that empowers environmentally conscious consumers to look great while reducing their carbon footprint, without compromising on style or quality.

Value Proposition: For fashion-forward individuals who care about the planet, Eco-Threads offers stylish, high-quality clothing that reduces environmental impact by using 100% recycled materials and carbon-neutral production methods, enabling customers to make a meaningful difference with every purchase.

 

Brand Personality Traits:

  • Conscientious
  • Innovative
  • Empowering
  • Transparent
  • Sophisticated

 

Messaging Pillars:

  • Sustainability without sacrifice
  • Ethical fashion as a lifestyle choice
  • Transparency in every thread
  • Empowering individual environmental impact

Pro tips

Brand Positioning Framework
  • Conduct thorough customer research to validate your positioning
  • Ensure your brand positioning aligns with your actual capabilities and offerings
  • Create a narrative that goes beyond features and connects emotionally with your audience
  • Regularly review and update your positioning to stay relevant in a changing market

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