🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You need deeper insights into how your target audience naturally discusses topics related to your brand or category online
- You’re planning to refresh your content strategy or social media approach to better align with audience interests
- You’re developing new products or services and want to understand unmet needs in the marketplace
- Your engagement metrics are declining and you need to reconnect with your audience’s current concerns and language
- You’re entering a new market segment and need to quickly understand the conversation landscape
The prompt
Perform a comprehensive social listening analysis to understand conversations among <target audience> about <category/industry/topics> across social platforms. Identify prevalent themes, sentiment patterns, influential voices, terminology used, questions asked, and content shared. Uncover emerging trends, unaddressed pain points, and emotional triggers related to our <product/service category>. Recommend how <business name> can authentically join these conversations and create content that addresses the underserved information needs of <information needs>.
How to customize
Variables
Description
Variables
target audienceDescription
Define your specific audience segment with relevant demographics, psychographics, and behavioral characteristics.Variables
category/industry/topicsDescription
Specify the product category, industry, or specific conversation topics you want to analyze.Variables
product/service categoryDescription
Enter your specific product or service type to focus the analysis on relevant conversations.Variables
business nameDescription
Your brand name that will be used when providing recommendations.Variables
information needsDescription
Describe what your audience is specifically trying to learn, solve, or accomplish.
Example Output
Social Listening Analysis for Clean Beauty Brand
Conversation Landscape Analysis
Across Instagram, TikTok, Reddit, and Twitter, the clean beauty conversation among millennial and Gen Z women (ages 18-35) shows distinct patterns:
Prevalent Themes:
- Ingredient transparency and “free-from” claims scrutiny
- Sustainability concerns about packaging and sourcing
- Effectiveness skepticism compared to conventional products
- Price sensitivity and value justification
- Authenticity challenges with greenwashing concerns
Sentiment Analysis:
- 65% positive toward clean beauty concept
- 45% skeptical about specific brand claims
- 72% positive toward brands providing educational content about ingredients
- 28% expressing frustration about inconsistent industry standards
Influential Voices:
- Dermatologists and chemists gaining authority over traditional influencers
- Micro-influencers with science backgrounds showing higher engagement
- Reddit community r/cleanbeauty increasingly referenced as verification source
- Consumer advocacy accounts experiencing rapid growth
Language & Terminology:
- Shifting from “non-toxic” to specific benefit claims
- “Biocompatible” emerging as replacement for “natural”
- “Transparent formulation” preferred over “clean”
- Questions frequently include “Is [ingredient] actually harmful?” and “What’s the research behind [claim]?”
Strategic Insights for BloomClean
Emerging Trends:
- Science-backed content performing 3x better than aspirational content
- Video format ingredient explanations seeing highest engagement
- Community-sourced testing gaining credibility over brand claims
- Growing interest in bioregional ingredients and local sourcing
Unaddressed Pain Points:
- Confusion around ingredient interactions and combinations
- Difficulty comparing effectiveness across clean vs. conventional products
- Lack of clear education about realistic expectations for natural preservatives
- Limited transparency around supply chain sustainability claims
Emotional Triggers:
- Trust is primary purchase driver (87% mentioned in positive reviews)
- Fear of unknown long-term effects drives information seeking
- Betrayal feelings when clean brands are acquired by conventional companies
- Pride in making informed, health-conscious decisions
Recommendations:
- Create an “Ingredients Dictionary” series on TikTok and Instagram addressing the most questioned ingredients
- Develop comparison content showing honest effectiveness trade-offs
- Launch a transparency initiative documenting your supply chain with verification
- Partner with science educators rather than traditional beauty influencers
- Host Reddit AMA sessions with your formulators and sustainability team
- Address price sensitivity with content explaining cost factors in ethical production
Pro tips
- Don’t just monitor hashtags – follow conversation threads where your audience discusses problems without explicitly mentioning your category.
- Use social listening tools that analyze visual content, not just text, as many beauty conversations happen through imagery and video.
- Create a “language map” from your analysis to use authentic terminology in your content rather than marketing jargon.
- Conduct regular sentiment trend analysis (monthly or quarterly) to track how conversations evolve and identify early warning signs of shifting perceptions.
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