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Navigating From Growth at All Costs to Efficiency: JumpCloud’s CMO Shares Playbook

Navigating From Growth at All Costs to Efficiency: JumpCloud’s CMO Shares Playbook

TGTC Content Team 1 min read

  • JumpCloud’s marketing team structure, including the integration of SDRs into the marketing department
  • Strategies for driving creativity and collaboration in a remote environment
  • Building trust and fostering human connections in virtual teams
  • The importance of Service Level Agreements (SLAs) between marketing and sales
  • Adapting marketing strategies to different business cycles and market conditions
  • The role of AI in B2B marketing and its current impact
  • Account-based marketing: reality vs. hype

Actionable Takeaways for Remote Marketing Leaders:

  1. Be intentional about meeting types to drive creativity (fact-sharing, brainstorming, decision-making)
  2. Prioritize human connection and small talk in one-on-ones to build trust
  3. Implement a culture of feedback, starting with low-stakes feedback
  4. Use the “do, try, consider” feedback model to guide team members
  5. Create detailed SLAs between marketing and sales to improve collaboration and accountability

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