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Elana Kroon
Company
Eat App
Location
Dubai, ОАЕ
Bio
With over 12 years of experience in content writing, management, and digital strategy, and 8 years focused specifically on SEO and optimization, I’ve built a career centered around driving impact and results. I began my journey in 2012 as an entertainment journalist, where I developed my skills in storytelling and content creation while collaborating with top industry figures. In 2016, I shifted my focus to SEO, refining my expertise in content strategy and digital optimization.
With over 12 years of experience...
description
Eat App, founded by Nezar Kadhem and David Feuillard in 2015, is an industry-leading restaurant reservation and table management platform. Eat App provides cloud-based applications to restaurants for increasing efficiency and revenue through real-time restaurant reservations, automation, guest data management, and CRM. Eat App is known for helping restaurants save hundreds of hours every month through host stand optimization and automation, as well as understanding their customers through data allowing them to increase loyalty.
Eat App, founded by Nezar Kadhem...
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https://www.linkedin.com/in/%F0%9F%92%AB-elana-kroon-b5ab4771/
Actionable Takeaways
Journalism and marketing require different skill sets, but storytelling is a powerful bridge. The best marketers borrow from journalism’s ability to capture audience attention and drive engagement.
Not all content is equal. Knowing what to prioritize—from SEO blogs to conversion-driven content—can make or break your marketing strategy.
Small teams can outperform big ones. Agility, adaptability, and the ability to wear multiple hats give lean marketing teams a competitive edge.
Your LinkedIn profile is a demand-gen funnel for your career. Treat it like a marketing channel—position yourself as a thought leader to attract global opportunities.
South African marketers have a unique advantage in global SaaS. Strong communication skills, adaptability, and work ethic make SA talent highly competitive.
Remote work success requires more than just execution—it’s about strategy. Understanding how to work across time zones and communicate effectively is crucial.
Conversation Highlights
In this episode of South African Tech Marketers, Elana Kroon, Senior Content Manager at Eat App, shares the real playbook for breaking into global SaaS marketing, scaling content with a lean team, and building a career in international tech—without ever leaving South Africa.
Elana started her career as a journalist, chasing breaking stories and interviewing celebrities. As the media industry shifted, she pivoted into content marketing, applying her storytelling and research skills to help SaaS companies drive growth. Today, she leads content strategy for Eat App, an international restaurant tech company, running SEO, brand storytelling, and demand-gen content—all as a team of one.
Topics Discussed:
- Transitioning from journalism to SaaS marketing without a traditional background
- Building a content strategy that balances SEO, brand storytelling, and business impact
- The content prioritization framework for small, high-impact teams
- How to position yourself for remote SaaS roles from South Africa
- The difference between big marketing teams vs. lean, agile teams
- Why personal branding on LinkedIn is a game-changer for global career growth
- The biggest challenges and advantages of working in a global SaaS company
