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Sivuyisiwe Giba
Company
SivuBuhle Media
Location
South Africa
Bio
Experienced Managing Director skilled in Film Production, Art Direction, Television, Feature Films, and Social Media. Strong business development professional with a Bachelor’s Degree focused in Entrepreneurship and New Venture Creation NQF7 from University of the Witwatersrand.
Experienced Managing Director skilled in Film...
description
Founded in 2014, SivuBuhle Media is a production company that focuses on producing promotional short films, product promotions and documentaries for both private and public corporations, NGOs, small businesses, and individuals. With independent filmmakers and production experts Sivuyisiwe Giba and Buhle Ndamase at the reins, SivuBuhle Media is nestled comfortably in the beautiful province of the Eastern Cape, in East London with the intention of promoting the thrilling beauty of the province and its rich culture that exceeds excellence.
Founded in 2014, SivuBuhle Media is...
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Actionable Takeaways
Start with a solid business plan – understand your numbers and market before launching.
Be confident in your pricing – know your worth and be able to break down costs clearly.
Don't feel limited by location – build what's missing in your region instead of following the crowd.
Combine multiple skills and experiences to create unique service offerings.
Build strong foundations before expanding – website, social presence, and clear service offerings.
Create opportunities for others while building your business.
Be bold about promoting yourself and your business – everyone successful started somewhere.
Look for gaps in your local market that can serve international clients.
Conversation Highlights
In this episode of South Africa Tech Marketers, Sivu Giba, founder of Sivubuhle Media, shares her journey from marketing graduate to building a thriving media empire in the Eastern Cape. From working on international productions like Mad Max: Fury Road to creating a one-stop media shop serving global clients, Sivu offers practical insights on building a business that bridges local talent with international opportunities.
Topics Discussed:
- Traditional marketing foundations and pivoting into creative industries
- Building a full-service media company in an emerging market
- Working with international productions and managing global clients
- Developing regional talent and creating opportunity pipelines
- Pricing strategies for service-based businesses
- The importance of strong business foundations
- Balancing multiple service offerings under one brand
- Creating pathways for new talent in the film industry
