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Herman Eloff
Company
Turning Pro Podcast
Location
New York City, United States
Bio
I’ve spent the last 17 years immersed in media, starting in traditional journalism and growing into digital publishing. Along the way, I’ve built a career around storytelling, content strategy, and understanding how people connect with ideas online. I care about the future of media. I believe in thoughtful content, strong voices, and experimenting with new formats to meet people where they are. I’m always curious about what’s next.
I’ve spent the last 17 years...
description
Turning Pro is a weekly in-person podcast featuring top founders and creators uncovering real-time lessons on personal and business growth — including their own ‘Turning Pro’ moments. Hosted by Ben Sharf and Adrian Alfieri.
Turning Pro is a weekly in-person...
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Actionable Takeaways
Work smarter, not harder. South Africans are known for their work ethic, but working harder isn’t the answer—efficiency is.
Your network is your best asset. The best jobs come from referrals, not job boards. Build relationships before you need them.
Position yourself for international opportunities. Use LinkedIn strategically—your next employer is looking.
Remote work should fit into your life. Focus on output, not hours at a desk. Flexibility is the real advantage.
AI is your secret weapon. Herman uses AI for fact-checking, content ideation, and automation, making him more efficient.
Conversation Highlights
In this episode of South African Tech Marketers, Herman Eloff, Chief of Staff at Turning Pro Podcast, breaks down exactly how he landed two international marketing jobs—and how you can do it too.
Herman started his career as a crime reporter in South Africa before transitioning into digital media. As the media landscape shifted, he pivoted to content marketing, leading digital teams and working with global brands. Now, he runs operations and content for a US-based podcast, managing everything from guest bookings to content distribution—all while working remotely from SA.
Topics Discussed:
- How Herman transitioned from journalism to global content marketing
- Breaking into international remote work (without years of global experience)
- The best way to get noticed by international companies—without sending 100 CVs
- Why South Africans are highly competitive in the global job market
- Managing time zones and productivity while working New York hours
- The AI tools that can help you work smarter, not harder
- Financial must-knows when earning in dollars or pounds
Want to break into global marketing?
Herman shares the exact steps he took to land two international roles—without leaving South Africa.
