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People Pace
Berlin, Germany
I'm Anjuli, founder of People Pace. I advise HR managers and departments on how to design their processes to free up more time for the best part of HR work: truly value-creating people work. And I'm happy to advise you on how to best achieve that, too. Once a week, I co-host our podcast "HR Unvarnished" with the lovely Annika in der Beek. Give it a listen! Here, I write a lot about HR and People & Culture, feminism, and sometimes even politics.
I'm Anjuli, founder of People Pace....
At People Pace, our mission is to help companies build their People & Culture departments strategically, scalably, feministically, and humanistically from the ground up. We help manage growth spurts in a way that empowers the people within the company, rather than overwhelming them. With our expertise, even small and medium-sized enterprises gain access to experiences and resources traditionally reserved for large corporations.
At People Pace, our mission is...
Anjuli follows a strict hierarchy: get payroll, onboarding, and offboarding processes bulletproof before attempting culture initiatives. She uses Herzberg's two-factor theory - hygiene factors (salary accuracy, basic systems) must work flawlessly before motivational factors (culture, engagement) can take effect. Companies that skip this foundation find their culture initiatives failing because employees can't trust basic operations. "If your salary is wrong every month, you don't care how good the culture is."
Early-stage companies often create compensation inconsistencies that directly contradict their stated values. Anjuli implements structured salary bands and bonus frameworks from day one to prevent competitive internal dynamics. She tracks how compensation decisions impact behavior - if bonuses pit employees against each other, collaboration suffers regardless of cultural messaging. This systematic approach prevents the common scenario where companies reach 300+ employees and discover their compensation structure has created an unintended culture.
Rather than generic performance reviews, Anjuli creates systems where performance criteria directly reflect company values and desired behaviors. She implements regular dialogue frameworks where progression depends on demonstrating cultural fit alongside technical skills. This ensures that promotions and raises reinforce the culture rather than rewarding behavior that contradicts stated values. The result: employees feel safer because advancement criteria are consistent and transparent.
Instead of demanding "a seat at the table," Anjuli earns influence by bringing data-driven insights to leadership decisions. When leaders want to terminate someone on their last probation day, she provides cultural impact analysis and alternative approaches rather than just saying "no." She offers frameworks for expectation management and structured feedback processes that achieve business goals while maintaining cultural integrity. This consultative approach transforms HR from order-taker to strategic partner.
Anjuli requires cultural impact analysis for major people decisions - terminations, promotions, policy changes. She helps leaders understand how their choices will affect team psychology and company culture. For example, firing someone at 7:30 PM on their last probation day without prior feedback creates fear among remaining employees. By providing alternative approaches and explaining cultural consequences, she guides leaders toward decisions that achieve business objectives while strengthening rather than damaging culture.
Anjuli advocates for aggressive automation of routine HR tasks to free up time for strategic culture work. She implements HR systems that automate birthday reminders, probation tracking, and payroll processes, then reinvests that time in performance management design and cultural initiatives. The key is evaluating every HR task for value-add potential - automate what doesn't require human judgment, systematize what does. This approach allows small HR teams to punch above their weight in cultural impact.
Anjuli builds promotion frameworks that make advancement criteria visible and measurable. Instead of subjective manager decisions, she creates structured evaluation processes that assess both performance and cultural contributions. This transparency reduces bias in promotion decisions and helps employees understand exactly what's required for advancement. The system includes regular check-ins and clear behavioral expectations that tie directly to company values.
In this episode of Heart of the Brand, host Diana Alexandrovna interviews Anjuli Mauer, CEO & Founder at People Pace. Anjuli reveals how scaling companies unknowingly destroy their culture through inconsistent compensation decisions and misaligned performance systems – and how to fix it before it’s too late. After building HR departments at multiple Berlin startups including Flaconi, she discovered that most culture problems stem from operational failures, not values misalignment. Her approach prioritizes getting foundational processes right before layering on cultural initiatives, helping companies avoid the costly mistake of trying to fix culture after scaling without proper systems.