🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You’re launching a new brand or repositioning an existing one in a competitive market
- Your current brand positioning lacks differentiation or isn’t resonating with your target audience
- You’ve identified a shift in consumer preferences or market dynamics that creates new positioning opportunities
- Your competitors have changed their positioning, creating gaps or threats in the market
- You need to align your team around a clear, compelling brand position that can drive consistent messaging
The prompt
Develop a distinctive brand positioning strategy for <business name> in the <industry/market> that establishes a compelling competitive advantage with <target audience>. Analyze the current market landscape, competitor positions, audience needs, and emerging trends to identify strategic positioning opportunities. Create a positioning statement that clearly articulates who we serve, what we offer, how we’re different from <key competitors>, and why that difference matters to our audience. Include supporting proof points, messaging angles, and competitive response strategies. Focus on elevating our unique strengths in <key strengths> while addressing category table stakes and shifting the decision criteria away from <competitor advantages> toward areas where we can win. Recommend implementation approaches to consistently communicate this positioning across customer touchpoints.
How to customize
Variables
Description
Variables
business nameDescription
Enter your brand or company name that needs positioning or repositioning in the market.Variables
industry/marketDescription
Specify the category, industry, or market segment where you compete (e.g., premium skincare, plant-based snacks, sustainable fashion).Variables
target audienceDescription
Define your primary audience segment with relevant demographics, psychographics, behaviors, and needs.Variables
key competitorsDescription
Identify the 2-3 main competitors that you're positioning against in the marketplace.Variables
key strengthsDescription
List your brand's authentic differentiators, advantages, or capabilities that can form the foundation of your positioning.Variables
competitor advantagesDescription
Note the areas where competitors currently have perceived advantages that you want to neutralize or make less relevant.
Example Output
Brand Positioning Strategy: NOURISH Beverages
Market Landscape Analysis
The ready-to-drink functional beverage market continues to grow at 9.5% annually, with increasing fragmentation as specialty players enter alongside established brands. Three distinct consumer segments are emerging: wellness optimizers (38% of market), busy professionals (29%), and health-conscious parents (18%). Current positioning in the market primarily focuses on either specific functional benefits (energy, focus, immunity) or natural/clean ingredients, creating an opportunity for positioning that bridges efficacy with lifestyle integration.
Competitive Positioning Analysis
VitaBoost: Positions as the science-backed option with clinically-proven ingredients, emphasizing specific health outcomes. Appeals to performance-oriented consumers but perceived as clinical/artificial.
PurePress: Leverages “cold-pressed,” “raw,” and “organic” positioning with premium pricing. Strong aesthetic appeal but limited functional benefit communication.
GreenWave: Positions as the sustainable, planet-friendly option with minimal packaging and carbon-neutral operations. Resonates with eco-conscious consumers but lacks differentiation on taste and efficacy.
NOURISH Positioning Statement
For busy professionals seeking daily wellness without compromise, NOURISH creates functional beverages that seamlessly integrate science-backed nutrition into delicious everyday rituals. Unlike competitors who offer either clinical solutions that feel like medicine or natural products with unproven benefits, NOURISH delivers clinically-effective ingredients in culinary-inspired formulations that make daily wellness an enjoyable experience rather than another task.
Proof Points & Messaging Angles
- Culinary Credentials – Developed by food scientists partnering with award-winning chefs, not just lab technicians
- Ritual Integration – Formulations specifically designed for morning, afternoon, and evening consumption patterns
- Transparent Efficacy – Clear communication of ingredient dosages and research supporting functional benefits
- Sensory Experience – Investment in flavor complexity and mouthfeel that elevates functional beverages to culinary status
Competitive Response Strategy
Reframe the decision criteria from “natural vs. effective” to “integrated wellness experience,” shifting focus to how seamlessly the product fits into daily life while delivering both efficacy and enjoyment. When competitors emphasize clinical benefits, highlight how NOURISH delivers equivalent functional results in a form consumers look forward to consuming. When natural/organic competitors emphasize purity, acknowledge shared values while demonstrating superior efficacy and taste.
Implementation Recommendations
- Product Architecture – Organize portfolio by consumption occasion rather than function (Morning Ritual, Afternoon Reset, Evening Unwind)
- Packaging – Design system that visually signals both premium culinary cues and functional credibility
- Retail Strategy – Pursue dual placement in both functional beverage and premium beverage sections
- Content Strategy – Create “ritual design” content helping consumers integrate products into meaningful daily wellness routines
- Sampling Strategy – Focus on contextual sampling during relevant dayparts rather than general awareness sampling
This positioning creates a distinctive space in consumers’ minds that competing brands cannot credibly occupy without significant reformulation and brand architecture changes.
Pro tips
- Start with deep customer insights rather than competitor analysis. The most powerful positioning comes from understanding unmet or unarticulated customer needs, not just gaps in competitor positioning.
- Test your positioning with a simple exercise: If you covered your brand name and showed consumers your positioning statement, would they immediately know it’s you? If competitors could comfortably make the same claim, your positioning isn’t distinctive enough.
- Ensure your positioning is defensible through actual product attributes, intellectual property, business model, or capability differences – not just marketing language.
- Develop a “positioning rollout roadmap” that gradually shifts perception through coordinated changes across product, pricing, placement, and promotion rather than attempting an overnight repositioning.
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