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SEO & SEM

Google Search Console Insights Framework

use this prompt when:

  • You need to extract actionable intelligence from your search data to guide your marketing strategy
  • Your organic search traffic has plateaued or declined and you need to identify the causes
  • You want to validate the impact of recent SEO initiatives or website changes
  • You need to create a systematic approach to monitoring search performance across your product lines
  • You’re preparing for a website redesign or content refresh and need data-driven insights

The prompt

Create a comprehensive Google Search Console insights framework for <business name> to systematically extract actionable intelligence from our search performance data. Develop structured analysis methodologies for identifying optimization opportunities, tracking algorithm impact, monitoring technical issues, validating SEO initiatives, and discovering emerging search trends relevant to our business. Include reporting templates, analysis workflows, visualization approaches, and insight extraction frameworks for different stakeholder needs. Provide specific examples of high-value GSC analyses targeting our priority focus areas including <focus areas> with clear action pathways derived from the data. Focus particularly on developing GSC intelligence capabilities that help address our current organic search challenges with <current challenges> and identify opportunities to improve performance for our <target keywords/topics>.

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How to customize

Google Search Console Insights Framework
Variables
Description
Variables
business name
Description
Enter the name of your consumer brand or company that needs the GSC insights framework.
Variables
focus areas
Description
Specify 2-3 priority areas for your business (e.g., product category pages, blog content, mobile performance, international markets).
Variables
current challenges
Description
Detail your specific organic search issues (e.g., declining impressions for core product terms, low CTR on category pages, poor mobile performance).
Variables
target keywords/topics
Description
List the specific product categories, topics, or keyword clusters most important to your business goals.

Example Output

Google Search Console Insights Framework for Bloom Skincare

1. Executive Summary Dashboard

Purpose: Provide high-level GSC performance metrics for leadership team review

Components:

  • Monthly organic search visibility trend (impressions)
  • Conversion metrics from organic search by product category
  • YoY search performance comparison for core skincare terms
  • Mobile vs. desktop performance gap analysis
  • Algorithm update impact assessment timeline

 

2. Core Analysis Frameworks

Performance Trend Analysis

Methodology: Weekly extraction of top 200 queries driving traffic to product category pages with month-over-month comparison

Visualization: Heat map showing query position changes with traffic impact calculation

Action Pathways:

  • For trending terms showing position improvement (positions 8-20), accelerate content development in these topic areas
  • For previously strong terms showing decline (positions 1-5 dropping), prioritize page optimization

 

Technical Health Monitoring

Methodology: Daily crawl statistics review with mobile usability issue tracking

Visualization: Issue type frequency chart with severity scoring

Action Pathways:

  • Critical mobile rendering issues affecting the sunscreen category pages require immediate developer attention
  • Structured data implementation for product reviews should be prioritized for the moisturizer collection given increasing “review” modifier search volume

 

Content Gap Analysis

Methodology: Compare indexation coverage against seasonal skincare topic demand

Visualization: Content calendar overlay with search interest peaks

Action Pathways:

  • Develop additional summer skincare protection content by March to capture seasonal trend
  • Expand winter skin repair content with expert advice component to differentiate from competitors

 

3. Stakeholder-Specific Reporting Templates

For Product Marketing Team

Focus: Product-specific search query analysis showing potential for feature highlighting

Sample Insight: “Searches containing ‘fragrance-free moisturizer’ have increased 27% while our visibility for these terms has decreased 12% – opportunity to update product page titles and descriptions to emphasize our fragrance-free formulations”

For Content Team

Focus: Query intent analysis showing information gaps in current content

Sample Insight: “Users searching for ‘vitamin C serum benefits’ are landing on our product page but bouncing at a 78% rate – indicates need for educational content addressing specific vitamin C benefits for different skin types”

For Executive Leadership

Focus: Market share of search visibility compared to competitive set

Sample Insight: “Our share of impressions for anti-aging terms has increased 17% following our dermatologist content series launch, while Competitor A has declined 8% in the same period”

 

4. Focus Area Deep Dive: Natural Ingredients Category

Current Performance Analysis:

  • Average position for “natural skincare” cluster: 7.8 (down from 5.2 in previous quarter)
  • Mobile CTR significantly lower (2.1%) than desktop (3.8%) for clean beauty terms
  • Query refinements showing users searching for specific ingredient verification (e.g., “truly organic ingredients”)

 

Intelligence Framework:

  • Weekly monitoring of position changes for top 25 natural ingredient terms
  • Competitive SERP feature analysis for these terms (who’s winning the featured snippets)
  • User intent mapping against current page content for gap identification

 

Action Plan Derived From Data:

  1. Update meta descriptions for natural product lines to include certification mentions based on query refinement patterns
  2. Develop FAQ schema implementation for ingredient sourcing questions appearing in People Also Ask
  3. Create mobile-optimized filtered navigation for natural ingredient categories based on tap heatmap correlation with search refinements

 

5. Addressing Current Challenges: Mobile Performance

Diagnostic Framework:

  • Page experience metrics tracking through GSC API integration with Core Web Vitals
  • Mobile-specific query performance segmentation
  • Page load correlation with position changes post-Core Web Vitals update

 

Intelligence Extracted:

  • Mobile loading performance on product category pages is strongly correlated with position drops for high-volume skincare terms
  • Mobile-specific searches show different intent patterns requiring content adaptation
  • Internal linking structure is less effective on mobile interface based on crawl stats

 

Recommended Actions:

  1. Prioritize image optimization for category pages showing highest LCP issues
  2. Reorganize mobile product descriptions to front-load key natural ingredient benefits
  3. Implement progressive loading for reviews section on product pages

Pro tips

Google Search Console Insights Framework
  1. Create automated data extraction workflows using the GSC API to ensure consistent data collection and avoid the 1,000 row export limitation in the GSC interface.
  2. Segment your analysis by user intent categories (informational, transactional, navigational) to better align content optimization priorities with business objectives.
  3. Correlate GSC data with Google Analytics conversion metrics to identify which query improvements actually drive revenue, not just traffic.
  4. Use regex filters within your GSC analysis framework to quickly identify emerging modifier terms that signal changing consumer interests in your product categories.

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