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Social Media Marketing

Hashtag Strategy Development

use this prompt when:

  • You need to establish or revitalize your brand’s hashtag strategy across social platforms
  • Your current hashtags aren’t driving sufficient visibility or engagement with your target audience
  • You’re launching a new product line or campaign that requires dedicated hashtag support
  • You want to connect with relevant communities and increase your content discoverability
  • You’re seeking to build a consistent, research-backed approach to hashtag usage across platforms

The prompt

Create a strategic hashtag framework for <business name> on <social platforms> to increase content discoverability and engagement with <target audience>. Research and recommend <number> branded hashtags that align with our brand identity, <number> industry/niche hashtags with strong relevance and moderate competition, <number> trending hashtags to monitor and leverage appropriately, and <number> community-building hashtags to foster audience connection. Include usage guidelines, performance tracking recommendations, and platform-specific hashtag approaches. Develop a hashtag calendar aligned with our content themes of <content themes> and provide strategies for researching emerging hashtags relevant to our industry focus of <industry focus>.

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How to customize

Hashtag Strategy Development
Variables
Description
Variables
business name
Description
Enter your brand or product name that will be the focus of the hashtag strategy.
Variables
social platforms
Description
List the specific social media platforms where you'll implement your hashtag strategy (e.g., Instagram, TikTok, Twitter, Pinterest).
Variables
target audience
Description
Define your ideal audience demographic, psychographic traits, and behavioral characteristics.
Variables
number
Description
For each hashtag category, specify how many options you want (typically 3-10 is practical for each category).
Variables
content themes
Description
Outline your primary content pillars or recurring themes that define your social media presence.
Variables
industry focus
Description
Specify your industry sector, niche market, or specialized product category for targeted hashtag research.

Example Output

Hashtag Strategy Framework for Bloom Beauty Essentials

 

Strategic Overview: Based on analysis of Bloom Beauty Essentials’ brand positioning as a clean, sustainable skincare line targeting environmentally-conscious millennials and Gen Z consumers, we’ve developed a comprehensive hashtag strategy to increase discoverability and engagement across Instagram and TikTok.

 

Branded Hashtags (5):

  • #BloomBeautyEssentials — Primary branded hashtag for all content
  • #BloomAndGlow — Product-specific hashtag for highlighting visible results
  • #BloomingSkincare — For educational skincare content
  • #TheBloomEffect — For user testimonials and before/after content
  • #BloomBeautyRoutine — For routine-based content and tutorials

 

Industry/Niche Hashtags (7):

  • #CleanBeautyMovement (193K posts) — Strong relevance with moderate competition
  • #SustainableSkincare (87K posts) — Directly aligns with brand values
  • #EcoBeautyProducts (52K posts) — Focused on environmentally-friendly offerings
  • #PlantBasedSkincare (148K posts) — Highlights natural ingredients
  • #CrueltyFreeSkincare (135K posts) — Emphasizes ethical standards
  • #ZeroWasteBeauty (94K posts) — Connects with sustainability focus
  • #GreenBeautyRevolution (43K posts) — Growing niche with engaged community

 

Trending Hashtags to Monitor (4):

  • #SkincareTok (currently trending on TikTok) — Monitor weekly for content opportunities
  • #CleanGirl (trending aesthetic) — Align with minimalist, clean beauty approach
  • #SkinCycling (trending technique) — Opportunity for educational content
  • #GuttokSkincare (trending on both platforms) — Monitor for gut-skin connection content

 

Community-Building Hashtags (5):

  • #SkinPositivity — Connect with body acceptance movement
  • #SkincareJunkie — Engage with skincare enthusiasts
  • #SkincareOverMakeup — Align with skincare-first philosophy
  • #SustainabilityMatters — Connect with environmentally-conscious community
  • #CleanBeautyCommunity — Engage with clean beauty supporters

 

Usage Guidelines:

  • Include 1-2 branded hashtags on every post
  • Use 5-7 industry/niche hashtags relevant to the specific content
  • Include 1-2 trending hashtags when content aligns (never force trending hashtag usage)
  • Add 2-3 community hashtags to foster connection and discovery
  • Instagram: 12-15 hashtags total, placed in first comment rather than caption
  • TikTok: 5-7 hashtags total, integrated into caption with key hashtags appearing first

 

Performance Tracking Framework:

  • Weekly: Track follower growth rate for branded hashtags
  • Bi-weekly: Analyze engagement rates across different hashtag categories
  • Monthly: Evaluate reach and impression metrics by hashtag group
  • Quarterly: Conduct comprehensive hashtag performance audit and refresh underperforming tags

 

Hashtag Calendar Aligned with Content Themes:

  • Mondays: “Ingredient Spotlight” — Use #CleanBeautyIngredients #PlantPoweredSkincare
  • Wednesdays: “Routine Reveal” — Use #BloomBeautyRoutine #SustainableSelfCare
  • Fridays: “Community Highlights” — Use #BloomBeautyCommunity #CleanBeautyMovement
  • Seasonal: Adjust trending and community hashtags to align with seasonal skincare needs

 

Emerging Hashtag Research Strategy:

  1. Set up daily alerts for new hashtags containing “sustainable,” “clean beauty,” and “eco skincare”
  2. Conduct weekly competitor hashtag analysis to identify new industry trends
  3. Use TikTok’s search predictions feature to identify emerging skincare conversations
  4. Monitor beauty influencer content weekly for new terminology and hashtag usage
  5. Analyze monthly hashtag performance reports to identify rising tags within your niche

Pro tips

Hashtag Strategy Development
  1. Don’t overuse trending hashtags that aren’t relevant to your content — authenticity is key to building genuine community engagement.
  2. Create a dedicated branded hashtag specifically for user-generated content to simplify collecting and resharing customer posts.
  3. Research competitor hashtag strategies but avoid directly copying them — your hashtag mix should reflect your unique brand positioning.
  4. Adjust your hashtag strategy for different platforms — what works on Instagram often needs modification for TikTok or Pinterest.

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