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Social Media Marketing

Social Media Campaign Concept Development

use this prompt when:

  • You need to launch a cohesive campaign across multiple social platforms rather than one-off posts
  • Your brand is introducing a new product, service, or initiative that requires strategic promotion
  • You’re struggling to cut through the noise in your target audience’s social feeds
  • You want to maximize ROI on your social media marketing investment with a structured approach
  • You need to address a specific marketing challenge through targeted social content

The prompt

Develop a comprehensive social media campaign concept for <business name> to promote <product/service/initiative> to <target audience> across <social platforms>. Create a campaign theme, hashtag, key messaging points, content series ideas, and engagement tactics that align with our campaign objective of <campaign objective>. Include recommendations for campaign duration, content frequency, amplification strategies through paid social, influencer integration opportunities, and user-generated content approaches. Design the campaign to overcome our key marketing challenge of <marketing challenge> while leveraging our brand strength of <brand strength> and measuring success through <key performance indicators>.

Copy prompt

How to customize

Social Media Campaign Concept Development
Variables
Description
Variables
business name
Description
Enter your brand or company name that will be running the social campaign.
Variables
product/service/initiative
Description
Specify what specific offering or initiative you're promoting (new product line, seasonal collection, brand value, etc.).
Variables
target audience
Description
Define your primary audience segment with relevant demographics, psychographics, and behavioral characteristics.
Variables
social platforms
Description
List the specific social media platforms where you want to run this campaign (Instagram, TikTok, LinkedIn, etc.).
Variables
campaign objective
Description
State your primary goal (increase brand awareness, drive website traffic, generate leads, boost sales, etc.).
Variables
marketing challenge
Description
Identify the specific obstacle you're trying to overcome (low engagement, high CAC, limited brand recognition, etc.).
Variables
brand strength
Description
Highlight your unique competitive advantage or brand asset to leverage (visual aesthetic, community engagement, sustainability credentials, etc.).
Variables
key performance indicators
Description
List the metrics you'll use to measure success (engagement rate, conversion rate, follower growth, etc.).

Example Output

Social Media Campaign Concept: “Glow Revolution”

 

Campaign Overview: For Sunrise Skincare’s new Vitamin C serum line targeting health-conscious millennials (25-38) across Instagram, TikTok, and Pinterest, I’ve developed the “Glow Revolution” campaign. This concept positions the product as not just skincare but a daily ritual that empowers users to “reveal their natural radiance” through consistent use and science-backed ingredients.

 

Campaign Theme & Messaging: The “Glow Revolution” theme centers around the transformative power of incorporating the Vitamin C serum into one’s daily routine. The primary hashtag #GlowRevolution will be supplemented with secondary tags including #SunriseGlow and #VitaminCTransformation.

 

Key Messaging Points:

  1. “Revolution starts with routine” – emphasizing how small daily actions create meaningful change
  2. “Science-backed radiance” – highlighting the clinically proven ingredients
  3. “Your skin, only better” – focusing on enhancing natural beauty rather than masking
  4. “Sustainable glow” – connecting to your eco-friendly packaging and clean ingredient list

 

Content Series Ideas:

  1. 60-Second Science – Short-form videos explaining how Vitamin C transforms skin, featuring your in-house dermatologist
  2. Glow Diaries – Weekly progress updates from 5 diverse content creators using the product for 30 days
  3. Morning Minute – Quick tutorials showing how to incorporate the serum into different morning routines
  4. Ingredient Spotlight – Educational carousel posts highlighting each key ingredient and its benefits

 

Campaign Timeline & Frequency:

  • Campaign Duration: 8 weeks total
  • Pre-launch teaser content: 1 week (3 posts per platform)
  • Launch phase: 2 weeks (daily content across all platforms)
  • Sustain phase: 5 weeks (3-4 posts weekly per platform)

 

Platform-Specific Strategies:

  • Instagram: Focus on carousel posts for ingredient education and Stories for UGC spotlights
  • TikTok: Leverage trending sounds for “before/after” transformation videos
  • Pinterest: Create saveable infographics on Vitamin C benefits and skincare routines

 

Paid Social Amplification:

  • Allocate 60% of budget to prospecting audiences with skincare interests
  • Dedicate 30% to retargeting website visitors and cart abandoners
  • Reserve 10% for boosting top-performing organic content
  • Recommend testing both video and static formats with an initial A/B test of 4 creative variations

 

Influencer Integration:

  • Partner with 3 mid-tier skincare influencers (75K-150K followers) for the full 8-week journey
  • Activate 10-15 micro-influencers (5K-20K followers) for authentic before/after content
  • Create an exclusive “Glow Expert” program offering early access to new products for consistent advocates

 

User-Generated Content Strategy:

  • Launch the #MyGlowRevolution challenge asking users to share their morning skincare ritual
  • Create a custom Instagram filter that simulates the “glow” effect
  • Feature weekly UGC spotlights with gift card incentives for participants

 

Addressing Marketing Challenge (Premium Price Point): To overcome the challenge of justifying your premium price point, the campaign will consistently emphasize:

  • Value-per-drop comparison content vs. competitor products
  • Concentration of active ingredients visualization
  • Cost-per-day breakdown showing the $1.87 daily investment in skin health
  • Testimonials specifically mentioning how the results justify the price

 

Leveraging Brand Strength (Sustainable Packaging):

  • Create a dedicated content series showing your innovative packaging process
  • Develop side-by-side comparisons of waste generated by your product vs. conventional alternatives
  • Highlight the full sustainability journey from sourcing to customer recycling program

 

Performance Measurement Framework:

  • Awareness: Reach, impressions, hashtag usage volume
  • Consideration: Profile visits, website clicks, saved posts
  • Conversion: Add-to-carts, first-time purchases, promo code redemptions
  • Loyalty: Repeat purchase rate, UGC submission rate, follower growth

 

Weekly Reporting Structure: The campaign will track performance through weekly dashboards comparing actual results against benchmarks, with optimization recommendations for the following week’s content and targeting approach.

Pro tips

Social Media Campaign Concept Development
  1. Choose platforms strategically rather than trying to be everywhere. Focus your resources on 2-3 platforms where your target audience is most active and engaged.
  2. Build content themes that can be flexibly adapted across platforms while maintaining a consistent message and visual identity.
  3. Plan for both predictable content (scheduled posts) and responsive content (real-time engagement and trend-jacking) to maintain both consistency and relevance.
  4. Use the campaign brief to align with your broader marketing calendar, ensuring social efforts complement other channels rather than operating in isolation.

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