🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You need to highlight your product’s competitive advantages in a clear, visual format
- You’re launching a new product into a crowded marketplace and need to differentiate
- You want to simplify complex product comparisons to facilitate customer decision-making
- You need to address specific objections in the sales process with factual comparisons
- You’re updating marketing materials to reflect recent product improvements or competitive changes
The prompt
Write effective copy for a product comparison chart that contrasts our <product/service> with <competitor products/services> for <target audience>. Create compelling category row headers that frame the comparison in our favor, highlighting the <number> most important buying criteria including <key buying criteria>. Craft concise feature descriptions that make our advantages in <advantage areas> immediately clear while remaining factually accurate. Develop a chart introduction that establishes evaluation criteria and a conclusion that reinforces our unique selling proposition of <USP> without explicitly disparaging competitors. Use language that positions our product as the obvious choice for customers who value <key customer values>.
How to customize
Variables
Description
Variables
product/serviceDescription
Enter your specific product or service name that will be the focal point of the comparison.Variables
competitor products/servicesDescription
List the specific competing products or services you want to compare against (2-4 competitors recommended).Variables
target audienceDescription
Specify the primary customer segment for whom this comparison is intended, including relevant demographics or psychographic details.Variables
numberDescription
Define how many comparison categories you want to include (typically 5-8 is optimal for readability).Variables
key buying criteriaDescription
List the specific features, benefits, or attributes that matter most to your target customers when making purchase decisions.Variables
advantage areasDescription
Identify the specific areas where your product clearly outperforms the competition.Variables
USPDescription
State your unique selling proposition that defines why customers should choose your product over alternatives.Variables
key customer valuesDescription
List the core values, priorities, or concerns that drive your target customers' purchase decisions.
Example Output
Clean Beauty Face Moisturizer Comparison Chart
Introduction: When evaluating facial moisturizers for sensitive skin, it’s important to consider ingredient quality, effectiveness, sustainability practices, and value. This comparison helps you understand how Purity Glow Daily Moisture compares to leading alternatives based on what matters most to health-conscious consumers.
Comparison Chart:
| Evaluation Criteria | Purity Glow Daily Moisture | Competitor A | Competitor B | Competitor C |
| Clean Ingredient Profile | 100% naturally derived ingredients with no parabens, sulfates, or synthetic fragrances | Natural ingredients with some synthetic preservatives | Mostly natural with artificial fragrance | Clean formulation with several synthetic additives |
| Hydration Effectiveness | Clinically proven 72-hour moisture retention with hyaluronic acid complex | 24-hour moisture claim with standard hyaluronic acid | 48-hour moisture with petroleum-based ingredients | 36-hour moisture with silicone-based formula |
| Skin Sensitivity Rating | Dermatologist-tested for all skin types including sensitive and acne-prone | Suitable for normal to dry skin | Not recommended for sensitive skin | Suitable for most skin types |
| Sustainability Commitment | Carbon-neutral production, recyclable glass packaging, and certified cruelty-free | Recyclable plastic packaging, not carbon neutral | Limited sustainability initiatives | Cruelty-free with plastic packaging |
| Value (Cost per Ounce) | $8.50/oz with 2oz minimum purchase | $12.75/oz | $7.50/oz | $15.25/oz |
| Satisfaction Guarantee | 60-day money-back guarantee with free returns | 30-day exchange policy | No satisfaction guarantee | 14-day return policy with shipping fees |
Conclusion: Purity Glow Daily Moisture offers the perfect balance of clean ingredients, proven effectiveness, and environmental responsibility for customers who refuse to compromise on skin health or sustainability. Our clinical-strength hydration formula delivers superior results without the hidden chemicals found in conventional moisturizers, making it the clear choice for conscious consumers who value both performance and purity.
Pro tips
- Use objective, measurable criteria whenever possible to build credibility, but frame category headers to highlight your strengths (e.g., “Long-term value” instead of “Price” if you’re not the cheapest).
- Consider using visual cues in your final chart design (checkmarks, color coding) to make your advantages immediately apparent at a glance.
- Test your comparison chart with actual customers to ensure it addresses their real decision-making factors and presents information in a way they find helpful, not overwhelming.
- Update your comparison chart regularly as competitors change their offerings or pricing to maintain accuracy and relevance.
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Leave your feedback for how the prompt works for you and how it could be improved.