🔥 Just Released: 250+ AI Marketing Prompts
use this prompt when:
- You need to create a high-converting sales page for a new product or service launch
- Your existing sales page isn’t generating adequate conversion rates
- You’re repositioning your brand or offering to better connect with your target audience
- You need a structured approach to communicate complex value propositions to consumers
- You want to ensure your sales messaging addresses all stages of the consumer decision journey
The prompt
Develop a comprehensive sales page copy framework for <product/service> targeting <target audience> with the primary goal of <conversion goal>. Create a structure that includes an attention-grabbing headline highlighting <key benefit>, an engaging opening that addresses <pain point>, product description that emphasizes <USP>, feature-benefit sections, social proof elements, pricing presentation with value justification, objection handling for <key objections>, risk reversal, and multiple tiered calls-to-action. Incorporate persuasive elements including scarcity, exclusivity, and reason-why copy. Provide guidance on length, formatting, and visual elements to optimize for both skimmers and deep readers.
How to customize
Variables
Description
Variables
product/serviceDescription
Specify your product or service with its full name and category (e.g., "Glow Boost Collagen Supplement" rather than just "supplement")Variables
target audienceDescription
Define your primary consumer segment with relevant demographics, psychographics, and behavioral characteristics (e.g., "health-conscious women 35-55 seeking natural anti-aging solutions")Variables
conversion goalDescription
Clarify your primary objective (e.g., "immediate purchase," "free trial signup," "consultation booking")Variables
key benefitDescription
Identify the single most compelling advantage your offering provides to consumers (e.g., "visibly reduces fine lines in 14 days")Variables
pain pointDescription
Specify the most emotionally resonant problem your target audience experiences that your offering solves (e.g., "frustration with ineffective anti-aging products that promise but don't deliver")Variables
USPDescription
Articulate what makes your offering uniquely valuable compared to competitors (e.g., "proprietary blend of marine collagen with 3x better absorption")Variables
key objectionsDescription
List the 2-3 most common hesitations consumers have about your offering (e.g., "price premium," "skepticism about effectiveness claims")
Example Output
SALES PAGE FRAMEWORK: EMBER COFFEE SUBSCRIPTION
HEADLINE:
Transform Your Morning Ritual: Specialty Coffee That Stays Fresh Twice as Long
OPENING:
You know that disappointment — opening your premium coffee bag only to find stale, flavorless beans that waste your money and ruin your morning. With mainstream coffee subscriptions, you’re either drowning in too many beans or running out too soon. The Ember Coffee Club solves this frustration with our precision-timed deliveries and patented FreshSeal packaging.
PRODUCT DESCRIPTION:
Ember Coffee Club isn’t just another subscription. It’s the first direct-to-consumer coffee service that guarantees peak freshness from our small-batch roasters to your morning cup. Our proprietary algorithm learns your consumption patterns to time deliveries perfectly, while our exclusive FreshSeal technology preserves aromatic compounds 2.3x longer than conventional packaging.
FEATURE-BENEFIT SECTIONS:
Smart Scheduling Technology
Our AI-powered delivery system tracks your consumption patterns and adjusts automatically. No more “coffee emergencies” or wasted beans — get exactly what you need, precisely when you need it.
Craft Roaster Network
Access 47 award-winning micro-roasters who typically only sell locally. Experience rare bean varieties and roasting profiles unavailable anywhere else, curated to match your taste preferences.
FreshSeal Preservation
Our patented packaging technology maintains optimal bean freshness for up to 42 days — more than double the industry standard. Experience the full flavor profile every morning, right down to the last bean.
Personalized Flavor Matching
After completing our 90-second taste profile quiz, our algorithm matches you with roasts scientifically aligned with your preference patterns. Discover your perfect coffee without endless trial and error.
SOCIAL PROOF:
“After trying six different coffee subscriptions, Ember is the only one that consistently delivers coffee I love, exactly when I need it.” — Emma T., verified customer
“The difference in freshness is immediately noticeable. I’m tasting notes in coffee I never experienced before.” — Marcus L., 9-month subscriber
Featured in: Food & Wine, GQ, The Coffee Review (92 point rating), Forbes “Best Consumer Subscriptions 2024”
PRICING AND VALUE:
Ember Coffee Club memberships start at just $18.95 per delivery — comparable to premium store-bought coffee but delivering dramatically superior freshness and flavor. When you calculate cost-per-exceptional-cup, Ember delivers café-quality coffee at just $0.63 per cup — 78% less than your daily coffee shop visit.
TIERED OPTIONS:
- Explorer Membership: 12oz delivery, $18.95
- Enthusiast Membership: 16oz delivery with tasting journal, $24.95
- Connoisseur Membership: 16oz primary delivery plus 4oz rare bean sample, $32.95
All memberships include free shipping, flexible scheduling, and access to our Roaster Direct pricing.
OBJECTION HANDLING:
“It seems expensive compared to grocery store coffee”
While mass-market coffee might cost less upfront, it’s typically been sitting on shelves for 4-6 months, losing flavor compounds daily. You’re paying for beans that have already lost 60-70% of their aromatic qualities. Ember’s farm-to-cup approach ensures you taste what the roaster intended, making each cup noticeably superior.
“I’m worried about being locked into a subscription”
We’ve eliminated subscription anxiety with our flexible Pause/Adjust/Cancel policy — modify your delivery schedule anytime with two clicks, pause for up to 3 months with no penalty, or cancel instantly with no questions asked.
RISK REVERSAL:
Your first delivery is backed by our Perfect Match Guarantee. If you don’t love it, we’ll either send a replacement roast aligned with your feedback or refund you completely — your choice. No return shipping, no complicated forms.
PRIMARY CALL TO ACTION:
< ACTIVATE YOUR MEMBERSHIP • Select Your Starter Roast • Fresh Coffee Arrives in 3 Days >
SECONDARY CALLS TO ACTION:
- Take the 90-second Taste Profile Quiz
- Download Our Coffee Flavor Exploration Guide
- Gift an Ember Membership
FORMATTING GUIDANCE:
- Keep paragraphs under 3-4 lines for easy scanning
- Use bullet points for quick feature comprehension
- Include section headers in a contrasting color
- Place customer testimonials in highlight boxes
- Use icon graphics alongside key benefits
- Incorporate before/after comparison for freshness claims
- Include “time-to-value” indicators (e.g., “Your first perfectly matched coffee arrives in just 3 days”)
- Design mobile-first with thumb-friendly action buttons
Pro tips
- Focus your headline on the primary transformation or problem solved rather than features – emotional hooks drive significantly higher engagement than descriptive titles.
- For consumer brands, include price justification that compares your offering to familiar alternatives (like daily coffee shop visits in our example) rather than just stating the price.
- Structure your page with multiple “slippery slopes” – sections that naturally lead the reader to the next part without giving them a natural stopping point until they reach a call-to-action.
- Test different risk reversal approaches – for consumer products, “keep it even if you’re not satisfied” guarantees often outperform traditional money-back guarantees by removing return friction.
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