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Copywriting

Value Proposition Refinement

use this prompt when:

  • You need to clearly articulate your brand’s unique value in the crowded consumer marketplace
  • Your current messaging isn’t resonating with your target audience or driving conversions
  • You’re launching a new product or entering a new market segment
  • You want to test different messaging angles before finalizing campaign copy
  • You need to realign your value proposition with evolving consumer needs or market trends

The prompt

Refine the value proposition for <product/service/brand> targeting <target audience> with <needs/pain points>. Create <number> variations of a clear, compelling value proposition statement under <word/character limit> that articulates what we offer, who it’s for, why it’s different from <competitor alternatives>, and what specific benefit or outcome customers can expect. Each variation should emphasize a different aspect of our unique advantage of <unique advantage> while addressing the key customer problem of <customer problem>. Use language that is <tone> and free of industry jargon.

How to customize

Value Proposition Refinement
Variables
Description
Variables
product/service/brand
Description
Specify your product, service or brand name that needs a refined value proposition
Variables
target audience
Description
Define your specific consumer segment with relevant demographics, psychographics, and behavioral characteristics
Variables
needs/pain points
Description
List 2-3 key problems or unfulfilled desires your target audience experiences
Variables
number
Description
Indicate how many value proposition variations you'd like to receive (typically 3-5)
Variables
word/character limit
Description
Set parameters for length (e.g., "under 20 words" or "maximum 100 characters")
Variables
competitor alternatives
Description
Name specific competing products/services or describe alternative solutions consumers currently use
Variables
unique advantage
Description
Identify your most distinctive feature, benefit, or capability that competitors can't easily replicate
Variables
customer problem
Description
Specify the primary pain point or challenge your offering solves better than alternatives
Variables
tone
Description
Define the emotional feel of your messaging (e.g., "aspirational," "pragmatic," "playful," "confident")

Example Output

Value Proposition Refinement for Sunrise Smoothies

 

Target: Health-conscious millennials seeking convenient nutrition without artificial ingredients 

Unique Advantage: Cold-pressed technology that preserves 3x more nutrients than conventional methods 

Customer Problem: Finding truly nutritious on-the-go options without hidden sugars or preservatives

 

Variation 1 – Functional Benefit Focus (18 words) “Sunrise Smoothies: 3x the nutrients of regular smoothies, with zero added sugar or preservatives, ready in seconds.”

 

Variation 2 – Emotional Benefit Focus (19 words) “Fuel your busiest days with Sunrise Smoothies – the only cold-pressed option that never sacrifices nutrition for convenience.”

 

Variation 3 – Problem/Solution Focus (17 words) “No more choosing between convenience and nutrition. Sunrise Smoothies deliver both, unlike juice bar alternatives.”

 

Variation 4 – Lifestyle Focus (20 words) “Join the Sunrise revolution: nutrition-packed, cold-pressed smoothies designed for health-conscious people who refuse to compromise.”

 

Recommended Variation: Option 2 strikes the optimal balance between emotional appeal and practical benefit, while clearly differentiating from competitors by highlighting both cold-pressed technology and the no-compromise positioning.

Pro tips

Value Proposition Refinement
  • Test your value proposition iterations with small segments of your actual audience through A/B testing in digital ads before full implementation
  • Ensure your value proposition can be delivered consistently across all customer touchpoints – from packaging to social media to customer service
  • Revisit and refine your value proposition quarterly as consumer preferences and competitive landscapes evolve
  • When possible, include a quantifiable benefit that demonstrates concrete advantage over alternatives

Have Feedback?

Leave your feedback for how the prompt works for you and how it could be improved.