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Copywriting

High-Converting Landing Page Copy

use this prompt when:

  • You need to create or refresh a landing page that drives specific customer actions
  • Your current landing page has high traffic but low conversion rates
  • You’re launching a new product, service, or offer and need compelling copy
  • You want to test different messaging approaches through A/B testing
  • You need to clearly communicate your value proposition to a specific audience segment

The prompt

Create high-converting landing page copy for <offer/product/service> targeting <target audience> with the goal of <conversion goal>. Craft an attention-grabbing headline that communicates the unique value proposition of <value proposition>, followed by a supporting subheadline that addresses the prospect’s key pain point of <pain point>. Develop body copy that builds a compelling case by presenting <number> key benefits, social proof elements, and objection-handling statements. Include persuasive calls-to-action throughout the page using action-oriented language that creates urgency without being pushy.

How to customize

High-Converting Landing Page Copy
Variables
Description
Variables
offer/product/service
Description
Specify what you're promoting - a physical product, digital offering, service package, or subscription plan.
Variables
target audience
Description
Define your ideal customer segment with relevant demographics, psychographics, or behavioral characteristics.
Variables
conversion goal
Description
Clarify the specific action you want visitors to take (e.g., sign up for a free trial, make a purchase, join a waitlist).
Variables
value proposition
Description
Articulate the primary benefit that makes your offering uniquely valuable to customers.
Variables
pain point
Description
Identify the most significant problem or challenge your target audience experiences that your offering solves.
Variables
number
Description
Specify how many key benefits you want to highlight (typically 3-5 works best for most landing pages).

Example Output

Landing Page Copy: GLOW Skincare Subscription Box

 

HEADLINE:
Transform Your Skin in 30 Days (Or Your Money Back)

SUBHEADLINE:
Say goodbye to the endless trial-and-error of finding products that actually work for your unique skin concerns.

BODY COPY:

Your Personalized Skincare Solution Has Arrived

At GLOW, we believe skincare shouldn’t be complicated. That’s why our dermatologist-developed algorithm creates a customized regimen delivered to your door each month – with products that actually work for your specific skin type and concerns.

 

Here’s Why Thousands of Women Are Switching to GLOW:

  1. Truly Personalized: Our proprietary skin analysis technology creates a unique profile based on 28 different factors – not just “dry” or “oily” – ensuring you get exactly what your skin needs.
  2. Clinically Proven Results: 93% of members report visible improvement within the first 30 days. Our formulations contain research-backed active ingredients at effective concentrations.
  3. Effortless Routine: No more guesswork or product overload. Your monthly box includes exactly what you need – nothing more, nothing less – with clear instructions for morning and evening use.
  4. Expert Support: Unlimited access to our team of licensed estheticians who can answer questions and adjust your formulations as your skin evolves.

 

What Our Members Are Saying:

“After years of wasting money on products that made promises they couldn’t keep, GLOW finally delivered. My hyperpigmentation has faded dramatically in just six weeks.” – Melissa T., Member Since 2023

“I was skeptical about another subscription box, but the personalization makes all the difference. This is the first time I’ve had a consistent routine that actually shows results.” – Amara J., Member Since 2022

 

Common Questions, Answered:

“What if my skin needs change?”
Your subscription evolves with you. Seasonal updates, lifestyle changes, or new concerns? Simply update your profile or chat with your dedicated skin coach.

“Is it worth the investment?”
Members save an average of $230 annually compared to purchasing similar quality products separately. Plus, our 30-day guarantee means zero risk to try.

 

Ready for Skin That Glows?

[START YOUR SKIN ANALYSIS NOW]

Take our 3-minute quiz and receive your customized skin prescription. Your first box ships within 48 hours.

Limited Time Offer: Use code FIRSTGLOW for 20% off your first month. Only 50 spots available at this rate!

[YES, I WANT BETTER SKIN]

“The only regret our members have is not starting sooner. Don’t wait another day to love the skin you’re in.”

Pro tips

High-Converting Landing Page Copy
  • Start by conducting voice-of-customer research to identify exact phrases and words your target audience uses to describe their pain points and desired outcomes.
  • Focus on the transformation your product/service delivers rather than just listing features – paint a vivid “before and after” picture.
  • Test different headline variations with small audiences before committing to one for your main campaign.
  • Ensure your page maintains a consistent “information hierarchy” with the most compelling benefits appearing early in the content.

 

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