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Market & Competitor Analysis

Market Opportunity Assessment

use this prompt when:

  • You’re evaluating potential expansion into a new market or product segment
  • Your leadership team needs a data-driven assessment of market entry opportunities
  • You want to validate market potential before significant investment
  • You’re seeking a comprehensive external market analysis to inform strategic planning
  • Your company is exploring diversification or growth strategies

The prompt

Conduct a market opportunity assessment for <business> considering entry into the <target market/segment>. Analyze market size, growth trajectory, customer demographics, purchasing behaviors, unmet needs, competitive landscape, and barriers to entry. Quantify the revenue potential over the next <timeframe> and provide a probability-weighted recommendation on whether to pursue this opportunity based on our company strengths in <company strengths> and resource limitations in <limitation areas>.

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How to customize

Market Opportunity Assessment
Variables
Description
Variables
business
Description
Enter your company name or the specific business unit considering market entry
Variables
target market/segment
Description
Clearly define the specific market or customer segment you're evaluating
Variables
timeframe
Description
Specify the time horizon for revenue potential analysis (e.g., 3 years, 5 years)
Variables
company strengths
Description
List your organization's key capabilities, resources, and competitive advantages
Variables
limitation areas
Description
Identify potential constraints such as funding, talent, technology, or operational capacity

Example Output

Market Opportunity Assessment: Organic Snack Brand Expansion into Plant-Based Protein Market

 

Market Overview:

  • Total Addressable Market (TAM): $12.5 billion in plant-based protein snacks
  • Projected CAGR: 14.5% from 2024-2029
  • Key Customer Segments: Health-conscious millennials, fitness enthusiasts, flexitarian consumers

 

Customer Demographics:

  • Age: 25-45
  • Income: $75,000-$150,000 annually
  • Psychographics: Wellness-oriented, environmentally conscious, seek convenient nutrition

 

Competitive Landscape:

  • Top Competitors: Beyond Nutrition, Green Protein Co., NatureBite
  • Market Fragmentation: Moderate, with 3-4 dominant players and numerous emerging brands
  • Competitive Advantages: Limited innovation in texture and flavor profiles

 

Revenue Potential:

  • Year 1: $2.3M (Conservative Estimate)
  • Year 3: $6.7M (Aggressive Growth Scenario)
  • Probability-Weighted Projection: $4.5M with 65% confidence

 

Recommendation: Pursue market entry with a focused, differentiated product strategy. Leverage existing supply chain and brand credibility in organic snacks. Allocate $1.2M for product development, marketing, and initial market penetration.

Pro tips

Market Opportunity Assessment
  • Gather primary research through customer interviews and surveys to validate market insights
  • Use multiple data sources to cross-reference market size and growth projections
  • Consider developing a minimum viable product (MVP) to test market response
  • Build flexibility into your market entry strategy to adapt to changing market dynamics

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