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Market & Competitor Analysis

Comprehensive Competitor Benchmarking

use this prompt when:

  • You need a deep, strategic understanding of your competitive landscape
  • Your business is experiencing market pressure or seeking growth opportunities
  • You’re preparing for a strategic planning session or investment pitch
  • You want to uncover hidden competitive advantages or potential vulnerabilities
  • You’re considering expansion into new market segments or product lines

The prompt

Analyze <business name> against our top <number> competitors including <competitor names> in the <industry/market>. Benchmark across key metrics including market share, product offerings, pricing strategy, messaging approach, channel presence, customer experience, and technological capabilities. Identify our competitive advantages related to <potential advantages> and vulnerabilities regarding <potential vulnerabilities>, with actionable recommendations to strengthen our position in <specific market segments>.

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How to customize

Comprehensive Competitor Benchmarking
Variables
Description
Variables
business name
Description
Enter your specific company or brand name
Variables
number
Description
Total number of competitors you want to analyze (typically 3-5)
Variables
competitor names
Description
List direct competitors in your market
Variables
industry/market
Description
Specify your precise industry or market segment
Variables
potential advantages
Description
Highlight your perceived strengths or unique capabilities
Variables
potential vulnerabilities
Description
Note areas where you might be less competitive
Variables
specific market segments
Description
Define the precise market segments you're targeting for strategic improvement

Example Output

Competitive Benchmarking Analysis: Sustainable Athleisure Wear

 

Company: EcoFit Apparel

Market: Sustainable Athleisure Wear

Top Competitors: GreenThread Athletics, EthicalMove Sportswear, RecycleActive

 

Market Share Analysis:

  • EcoFit: 12% market share
  • GreenThread: 18% market share
  • EthicalMove: 15% market share
  • RecycleActive: 10% market share

 

Competitive Advantages:

  • Unique circular design process reducing waste by 35%
  • Patented recycling technology for post-consumer garment materials
  • Direct-to-consumer model enabling faster innovation cycles

 

Vulnerabilities:

  • Limited international distribution compared to competitors
  • Higher price point (15-20% above market average)
  • Smaller product range in performance wear category

 

Actionable Recommendations:

  1. Expand international e-commerce capabilities
  2. Develop more performance-oriented product lines
  3. Create strategic partnerships with fitness influencers
  4. Implement dynamic pricing strategies to improve market competitiveness

Pro tips

Comprehensive Competitor Benchmarking
  • Gather data from multiple sources, including public financial reports, industry analyses, and customer reviews
  • Use a consistent evaluation framework across all competitors to ensure fair comparison
  • Update your competitive analysis every 6-12 months to stay current
  • Consider both quantitative metrics and qualitative brand positioning

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