In this episode of The Remote CMO, John Schneider, CMO at Betterworks, shares his experience in leading a remote marketing team at a performance management platform focused on driving employee engagement and aligning teams with business outcomes. John discusses the challenges and strategies for managing remote teams during periods of significant change and uncertainty.

Key Topics Discussed

• The importance of maintaining transparency and trust within a remote marketing team.
• Strategies for effectively leading a remote team during times of crisis and uncertainty.
• How Betterworks adapted its marketing approach to address the changing business landscape.
• The role of communication in ensuring alignment and productivity in a remote environment.
• Balancing short-term priorities with long-term strategic goals in remote team management.
• Lessons learned from transitioning to a remote-first leadership model.
• The impact of remote work on team culture and collaboration.

Actionable Takeaways for Remote Marketing Leaders

1. Prioritize transparency to build and maintain trust within your remote team.
2. Develop a clear communication strategy to keep the team aligned and informed.
3. Adapt marketing strategies to respond quickly to changes in the external environment.
4. Balance immediate needs with a long-term strategic vision to ensure sustainable growth.
5. Foster a strong team culture by encouraging regular interaction and collaboration, even in a remote setting.