In this episode of The Remote CMO, Marie Moynihan, Chief Marketing Officer of Zyte, shares her experiences in leading a fully remote marketing team for a web data extraction company. Marie discusses Zyte’s approach to remote work, strategies for fostering collaboration, and how they maintain team cohesion across global time zones.

Key Topics Discussed:

• Zyte’s marketing team structure and global distribution
• The implementation of EOS (Entrepreneurial Operating System) for remote team management
• Strategies for maintaining informal interactions in a remote environment
• The hiring process for remote marketing talent
• Challenges of remote work and how Zyte overcomes them
• The importance of trust and communication in remote teams

Actionable Takeaways for Remote Marketing Leaders:

1. Implement structured weekly meetings (like EOS Level 10 meetings) to maintain team alignment
2. Create opportunities for informal interactions through tools like “Donut Pal” on Slack
3. Adapt your hiring process to assess remote work skills, including presentation and asynchronous communication abilities
4. Invest time in building relationships with recruiters to improve talent sourcing
5. Hire for your weaknesses to build a well-rounded remote team

Quote from Marie Moynihan: “I am a big believer in hiring for your weaknesses. So do a little like self perfection and say, what am I not good at? Right. And then go find someone who’s amazing at that. Because I think what you’ll bring then is just a better team.”